The Dos and Don’ts of Twitter

Social Media is an incredibly powerful tool, however it won’t just automatically help your business. You need to know how to create an accessible and relevant page, attract followers and how to keep them entertained and loyal. If you do it right, Twitter could be your right-hand man, attracting browsers and turning them into loyal customers. If used badly, Twitter is a waste of time and can even turn potential customers away.

The New Facebook Update & How Your Company Can Utilize It

 Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.

Over 80% of small and medium-sized businesses use social media

With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.

Social media allows SMB to increase awareness of their brand and generate new leads. It is becoming such a standard in marketing plans that having a budget for social media advertising is essential and on the rise.

Who bought the most expensive advert spots on telly?

The Super Bowl is considered ‘the game’ in the Professional American Football schedule for many fans. It pits the best two teams of the NFL against each other to find out who is the best each year. But for everyone else, it is the one day of the year where advertisers try to create new and iconic television ads that will be remembered forever.

Twitter expands ad targeting for 2014

Twitter has just announced that it will start utilising your own customer relationship management (CRM) databases for targeted advertising in a variety of ways.  This will allow advertisers a chance to specifically target their customers on Twitter with their unique offer or promotion.

Enjoy responsibly – mobiles down

With the rise of mobile phone usage, some people think that the art of conversation is being lost – including Guinness. They have recently launched an advert politely asking Guinness drinkers to enjoy responsibly by putting their mobiles away.

Make your Facebook page work for you

So you've finally created a Facebook page for your business – great! Now you need to keep it active or you won’t increase your likes, customer interaction or sales. So how do you make the most of your Facebook page without inundating followers with self-promotion that will most likely get passed over?

The multichannel approach wins the Christmas sales

Although Christmas has come and gone, it doesn’t mean we can move on just yet. With all the different advertising campaigns launched in November and December, marketers need to take a moment to reflect before moving on with 2014.

Early reports for non-food retailers are being produced and it looks like those who invested in online marketing and no pre-Christmas discounts are leading the pack for holiday sales. These retailers included Next, John Lewis and Jigsaw, all of which had a larger online presence and online marketing campaign during the shopping season.

Outdoor advertising – revamping a classic

With the amount of advertising that people are inundated with every day via the internet, it is no surprise that advertisers are thinking outside the box to grab attention. The surprise comes when you realise advertisers are looking at a classic form of advertising to do it.

Outdoor advertising has made a comeback in recent years as an advertising medium. But with today’s technological advancements, it is anything but the static billboard that comes to mind when someone says ‘outdoor advertising’. The use of digital screens, social media and near field communication (NFC) technology has taken out-of-home media to new levels of personalisation and utilisation.

Options Bath & Tile Studio are feeling very Exclusive!

Options Bath & Tile Studio in Ascot recently secured the back cover of Exclusive magazine for the local areas and they've been delighted with their heightened presence.  This advert falls in-line with their overall marketing plan which is generating lots of positive interest for their fantastic showrooms.

If you're looking for plenty of options (excuse the pun) for a new bathroom, wet room, cloakroom or tile options for all rooms of the home, check them out.