Landing pages are an essential element of web browsing: every one of us has arrived on a landing page, even without knowing. Clicking on online ads, registering webinars, downloading surveys and white papers all rely on landing pages to move you on your customer journey.
It’s no surprise therefore that these pages are a de-facto tool for marketers. They convert visitors into customers. You access custom landing pages through a link or a button in an ad or a banner and are built for a specific objective.