Who bought the most expensive advert spots on telly?

The Super Bowl is considered ‘the game’ in the Professional American Football schedule for many fans. It pits the best two teams of the NFL against each other to find out who is the best each year. But for everyone else, it is the one day of the year where advertisers try to create new and iconic television ads that will be remembered forever.

Twitter expands ad targeting for 2014

Twitter has just announced that it will start utilising your own customer relationship management (CRM) databases for targeted advertising in a variety of ways.  This will allow advertisers a chance to specifically target their customers on Twitter with their unique offer or promotion.

The multichannel approach wins the Christmas sales

Although Christmas has come and gone, it doesn’t mean we can move on just yet. With all the different advertising campaigns launched in November and December, marketers need to take a moment to reflect before moving on with 2014.

Early reports for non-food retailers are being produced and it looks like those who invested in online marketing and no pre-Christmas discounts are leading the pack for holiday sales. These retailers included Next, John Lewis and Jigsaw, all of which had a larger online presence and online marketing campaign during the shopping season.

New Trends - Digital first marketing

Marks and Spencer is a well-known brand in the UK but it has sometimes been seen as the ‘older generation’s’ store. Indeed M&S has been working to change this perception over the past few years with more modern and chic ranges of clothes and homeware and affordable food like ‘Dine in for £10’. Now they are looking to connect even more with their customers by rolling out advertising campaigns online, before print and television.