When I was a child in the States, I remember the Thanksgiving weekend being the start of the holiday season. We would have a filled Thursday of family, food, hanging Christmas lights and the Macy’s Thanksgiving Day Parade. That evening, we would pull out the circulars from the paper and find out where the good deals would be and who would be offering the best ‘Door Buster’ gifts.
Showing posts with label Christmas. Show all posts
Showing posts with label Christmas. Show all posts
Wednesday, 27 November 2013
Black Friday – The official start to Christmas shopping
Subject Tags:
Black Friday,
Christmas,
Christmas shopping,
Thanksgiving
Tuesday, 19 November 2013
The Christmas gauntlet has been thrown – so who has the best Christmas telly advert?
Many companies have only just hit the screens and web with their Christmas adverts but there already seems to be a clear leader this year, John Lewis’ The Bear and the Hare.
What makes these adverts so compelling and unmissable? Is it the great sales message making us rush out to their store for our Christmas shopping? Or is it simply more about the story and building brand awareness and less about the product?
*Based on YouTube videos posted by each company directly as of 19/11/13. The stats do not take into consideration additional posts of videos by other users.
What makes these adverts so compelling and unmissable? Is it the great sales message making us rush out to their store for our Christmas shopping? Or is it simply more about the story and building brand awareness and less about the product?
The 2013 Christmas Advert League Table
| Company | Advert | YouTube Views* |
|---|---|---|
John Lewis
|
The Bear and The Hare
|
7,280,890
|
Marks & Spencer
|
Believe in Magic & Sparkle
|
752,750
|
Argos
|
Gifts for Santa
|
632,727
|
LittleWoods
|
Spread the cost
|
485,940
|
Sainsburys
|
Christmas in a Day
|
346,687
|
Tesco
|
There's nothing better than Christmas
|
317,358
|
Boots
|
Full of Surprises
|
236,799
|
Cadbury
|
Unwrap Joy
|
123,834
|
Morrisons
|
Go on...its Christmas
|
120,693
|
Lidl
|
Unwrap your Lidl Christmas
|
75,585
|
Debenhams
|
Wishes made fabulous
|
65,570
|
Asda
|
Snowman
|
45,892
|
TK Maxx
|
The Moment
|
22,712
|
The Co-operative
|
Relax, Christmas is just around the corner
|
12,487
|
Subject Tags:
Argos,
Asda,
Boots,
brand,
Cadbury,
Christmas,
Christmas shopping,
Co-operative,
commercial,
Debenhams,
John Lewis,
Lidle,
LittleWoods,
M&S,
Marks and Spencer,
Morrisons,
Sainsburys,
Tesco,
TK Maxx
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