Google Penguin 3.0 - SEO Update

Last Friday (17th) October, Google released their latest update to their algorithm and some websites may have had a turbulent weekend as a result - some good, some bad!

As we always say you need to think responsibly and ethically about your online marketing tactics and search engine optimisation (SEO) is certainly a key area to take this in to consideration.  This 3.0 release is the latest move by the search engine giant to try and ensure that their results remain accurate and most importantly, RELEVANT.  

Is your SEO positive or negative?

Being top of the search results is a prime goal for most businesses. The higher your rank when someone searches the internet, the more chance you have to get potential new customers into your website and turn them into current customers. Many business owners have figured out the benefit of this and are continuously working hard to create a high search engine optimisation (SEO) with their website’s content. That is great! But there is something that not many businesses are aware of that might be keeping them from reaching the top rankings – Negative SEO.