With the rise of mobile phone usage, some people think that the art of conversation is being lost – including Guinness. They have recently launched an advert politely asking Guinness drinkers to enjoy responsibly by putting their mobiles away.
Do customers really want to be told to put their phones away to enjoy a pint? Many would argue that the point of going to the pub is to socialise and Guinness seems to be focused on this. Is Guinness making a wise advertising move?