The New Facebook Update & How Your Company Can Utilize It

 Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.

The Benefits of Quality Web Design

First impressions count when it comes to website design. Contrary to the motto, people will definitely judge your book by its cover, so ensure your website is appealing, relevant and engaging. Many potential customers will flick in and out of your website within a couple of seconds if they aren’t intrigued or interested. It takes something special to keep your audience inspired and a lot more to persuade them to get in touch or buy your products.

Apps - Just Cool & Funky Extensions Or Powerful Routes To Market?

Over recent months I've been lucky to spend time with some talented leaders of different companies in the tech sphere.  Whilst we've discussed the successes and missed opportunities they've had over the past few years, the quandry of apps came up.  From a technical point of view, an app is rightly seen as an extension of functionality and accessability to deliver to your consumer. 

From my point of view, that of a marketer, it's an opportunity to get your brand noticed in one of the most vibrant market places online right now.  There are over 1.3m apps available via the Google Play Store and 1.2m via the Apple App Store.  To add further context, in June Apple announced that over 75bn apps had been downloaded.

Case Study: Making mobile advertising work for your business

In recent statistics gathered by accounting firm PwC, UK internet users spend an average of one-in-seven online minutes accessing their social networks. According to the most recent IAB digital ad spend figures, social ad budgets have increased 53% in the last year, creating an online spend of over £3bn. One of the main reasons for such an increase is the rise in use of mobile technology – smart phones and tablets, enabling users to access their accounts anywhere. 

What does this mean for advertisers? It means that one of the major channels for getting your message out there is via the realm of the social networking world. Increasing your online spend is the first step to taking advantage of these users but it not the only thing you need to be aware of. Mobile advertising is continuing to grow and a proactive business will invest in utilising social media on mobiles.