The Dos and Don’ts of Twitter

Social Media is an incredibly powerful tool, however it won’t just automatically help your business. You need to know how to create an accessible and relevant page, attract followers and how to keep them entertained and loyal. If you do it right, Twitter could be your right-hand man, attracting browsers and turning them into loyal customers. If used badly, Twitter is a waste of time and can even turn potential customers away.

Over 80% of small and medium-sized businesses use social media

With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.

Social media allows SMB to increase awareness of their brand and generate new leads. It is becoming such a standard in marketing plans that having a budget for social media advertising is essential and on the rise.

Tweet yourself to success

Talk about making the most of Twitter! The American company Esurance launched a Twitter campaign with their television advert immediately after the Super Bowl. They are giving away the $1.5 million they saved for getting the first advert after the Superbowl (as opposed to one during the game).

Twitter expands ad targeting for 2014

Twitter has just announced that it will start utilising your own customer relationship management (CRM) databases for targeted advertising in a variety of ways.  This will allow advertisers a chance to specifically target their customers on Twitter with their unique offer or promotion.

Case Study: Making mobile advertising work for your business

In recent statistics gathered by accounting firm PwC, UK internet users spend an average of one-in-seven online minutes accessing their social networks. According to the most recent IAB digital ad spend figures, social ad budgets have increased 53% in the last year, creating an online spend of over £3bn. One of the main reasons for such an increase is the rise in use of mobile technology – smart phones and tablets, enabling users to access their accounts anywhere. 

What does this mean for advertisers? It means that one of the major channels for getting your message out there is via the realm of the social networking world. Increasing your online spend is the first step to taking advantage of these users but it not the only thing you need to be aware of. Mobile advertising is continuing to grow and a proactive business will invest in utilising social media on mobiles.

Are your social media icons correct?

Interesting icons are a great way to add a visual spice to the links for your social media pages. But did you know that every social media platform has standards they require when using their logo?

Tweet any part of an article?

A recent New York Times experiment allowed users to tweet specific sentences in a trial article with the link going straight through to the section of the article the tweet was taken from. They had an 11 times higher frequency of article tweeting than the top 500 shared articles the previous month. The hope is there will be more sharing because it is not always the headline that readers find interesting. 

Is this the next wave of tweeting?

If you have any questions, feel free to drop us an email (info@digity.co.uk) or call: 01189 1000 12.

What your business can do... in just 140 characters

Check out this inspirational video from Twitter and have a think about how you could improve the impact of your tweets going forward... of course, if you'd like any assistance, you can just get in touch.

To Tweet Or Not To Tweet...That Is A Common Question!

As someone who dedicates a fair amount of time to face-to-face networking, I am often asked by  people I meet as to whether they should 'tweet' (i.e. post updates via twitter, the popular social networking website).

As a marketer I've kind of grown up with the old saying "there's no such thing as bad publicity" etched in to my brain so in that sense, if you're making some noise, then good for you!  I will however caveat that with some other points to bear in mind: