Outdoor advertising – revamping a classic

With the amount of advertising that people are inundated with every day via the internet, it is no surprise that advertisers are thinking outside the box to grab attention. The surprise comes when you realise advertisers are looking at a classic form of advertising to do it.

Outdoor advertising has made a comeback in recent years as an advertising medium. But with today’s technological advancements, it is anything but the static billboard that comes to mind when someone says ‘outdoor advertising’. The use of digital screens, social media and near field communication (NFC) technology has taken out-of-home media to new levels of personalisation and utilisation.