The creation of a dislike button has long been encouraged by Facebookers. And now, Facebook have finally found a solution to these demands. Whereas a dislike button could be used as a mechanism to down-vote posts and contribute to cyber-bullying, Facebook’s solution seems to solve these problems. Facebook is developing 7 different emotions to be used instead of the Like button, such as love, laugh, cry, anger and shock. This development is aimed to increase empathy through social media, as ‘liking’ a status is sometimes not appropriate if the topic is sad or serious. These new Facebook reactions are being tested in Ireland and Spain, but while we wait, let’s think about how this update can be used by savvy marketers.
Tuesday, 10 November 2015
Tuesday, 27 October 2015
Did you know that viewers retain 95% of a message when they watch it in a video, but only 10% when reading it in text? It’s no wonder that video marketing content is on the rise, as 64 percent of consumers are more likely to buy a product after watching a video about it! So is your business considering video marketing?
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Monday, 12 October 2015
Monday, 28 September 2015
There are so many options on how to best reach customers nowadays, from traditional media to the ever-growing influence of social media platforms. However, through social media’s success, a new marketing category has emerged, called ‘Influencer Marketing’.
Thursday, 13 August 2015
Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.
Monday, 3 August 2015
Social Media is an incredibly powerful tool, however it won’t just automatically help your business. You need to know how to create an accessible and relevant page, attract followers and how to keep them entertained and loyal. If you do it right, Twitter could be your right-hand man, attracting browsers and turning them into loyal customers. If used badly, Twitter is a waste of time and can even turn potential customers away.
Monday, 27 July 2015
Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.
Tuesday, 7 July 2015
First impressions count when it comes to website design. Contrary to the motto, people will definitely judge your book by its cover, so ensure your website is appealing, relevant and engaging. Many potential customers will flick in and out of your website within a couple of seconds if they aren’t intrigued or interested. It takes something special to keep your audience inspired and a lot more to persuade them to get in touch or buy your products.
Monday, 8 June 2015
We hope that you enjoyed the presentation at The Real Business Club meeting on Monday 8th June 2015 in Wokingham. Due to time constraints the session ran at pace but here is a re-cap of our top 10 tips to improve your online performance. Naturally if you'd like to discuss this further and how we can help, get in touch.
Tuesday, 26 May 2015
Landing pages are an essential element of web browsing: every one of us has arrived on a landing page, even without knowing. Clicking on online ads, registering webinars, downloading surveys and white papers all rely on landing pages to move you on your customer journey.
It’s no surprise therefore that these pages are a de-facto tool for marketers. They convert visitors into customers. You access custom landing pages through a link or a button in an ad or a banner and are built for a specific objective.