tag:blogger.com,1999:blog-31448274588995403152024-02-19T14:58:33.804+00:00DigityBlog for Digity based in Reading, Berkshire. We offer website development and online marketing services. Contact us to find out how we can boost your lead generation activities.Unknownnoreply@blogger.comBlogger99125tag:blogger.com,1999:blog-3144827458899540315.post-85099750175004002042015-11-10T14:00:00.000+00:002015-11-10T14:00:01.113+00:00A New Dislike Button on Facebook. What does this Mean for your Business?<div class="MsoNormal">
The creation of a dislike button has long been encouraged by
Facebookers. And now, Facebook have finally found a solution to these demands.
Whereas a dislike button could be used as a mechanism to down-vote posts and
contribute to cyber-bullying, Facebook’s solution seems to solve these
problems. Facebook is developing 7 different emotions to be used instead of the
Like button, such as love, laugh, cry, anger and shock. This development is
aimed to increase empathy through social media, as ‘liking’ a status is
sometimes not appropriate if the topic is sad or serious. These new Facebook
reactions are being tested in Ireland and Spain, but while we wait, let’s think
about how this update can be used by savvy marketers.</div>
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For brands, this feature unlocks a lot of potential in
determining what consumers are feeling, and why they are feeling it. The
increased specificity through using these reactions will give marketers a huge
insight into how their social media posts are being perceived by their market.
The emotional experience of consumers has a massive impact in their loyalty to
a brand, Forrester analyst Megan Burns stating, "Emotion was the No. 1
factor in customer loyalty across 17 of the 18 industries that we studied".
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Although the emotional reactions of your audience are vital
in analysing, maintaining and progressing your market, what is just as
important, is knowing the drive behind their reactions. While Facebook will
likely offer some analytics around the number of likes, loves, wows and sad
faces, businesses need to take this data and pair it with connected comments.
With text analytics, businesses can deduce lots of free-form customer feedback.
When coupled with the data from Facebook reactions, this data will reveal the
"why" behind the emotion, even with thousands of comments.</div>
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It is important to note that ‘Facebook reactions’ are
designed to make it easier for mobile-users to react without having to comment.
Therefore it may be likely that comment volume will decrease, meaning it is
even more vital to analyse the comments that your post does receive. </div>
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"People aren't looking for an ability to down vote
other people's posts. What they really want is to be able to express
empathy," said Facebook CEO Mark Zuckerberg.</div>
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Just as the ‘Reactions’ feature enables Facebookers to
engage and empathise further, they will expect an increase of engagement and
empathy from your business. Timely and considerate engagement is therefore
crucial in maintaining your market. Prioritise comments where response time
particularly matters, such as:</div>
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‘I’m annoyed because my discount code doesn’t work on your
mobile app. Why not?’ </div>
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This comment, combined with an angry reaction, should be
engaged with and sorted as quickly as possible. The first response should be to
apologise to this customer and indicate your effort in fixing the problem.<span style="color: #111111; font-family: "Georgia","serif"; font-size: 13.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span>You then highlight this issue for the
product team so the technical issue is corrected to prevent the same response
from other customers. That's putting factual data together with emotional data
to drive action. </div>
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<a href="http://4.bp.blogspot.com/-W623HJFVibs/Vi64d_YEzLI/AAAAAAAAAE0/LxA9m6TfjFw/s1600/computer-304585_640.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="305" src="http://4.bp.blogspot.com/-W623HJFVibs/Vi64d_YEzLI/AAAAAAAAAE0/LxA9m6TfjFw/s320/computer-304585_640.png" width="320" /></a></div>
Although there are
many positives to Facebook’s potential update, there are still many unknowns.
How will the new Facebook algorithm work in relation to post reach and
popularity. The ‘Like’ system was simple: the more likes, the more reach
(generally). However with other reactions available, ‘Likes’ will not have the
same impact. Will the ‘Love’ reaction or the ‘Wow’ reaction have more impact?
And what about this ‘Angry’ reaction? If a post gives awareness of a social or
political issue which angers people, then the ‘Angry’ reaction should not
solely have a negative impact on post reach. </div>
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<a href="http://2.bp.blogspot.com/-ERXxCI3hAJU/Vi64fi26q6I/AAAAAAAAAE8/86nzkz2yC28/s1600/smiley-155846_640.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-ERXxCI3hAJU/Vi64fi26q6I/AAAAAAAAAE8/86nzkz2yC28/s200/smiley-155846_640.png" width="199" /></a></div>
Even with these unknowns, this Facebook update gives
businesses a huge insight into customer experience on social media.<span style="color: #111111; font-family: "Georgia","serif"; font-size: 13.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> </span> When utilized to its maximum,
this new data source can influence everything from marketing strategy, product
developments, customer service improvements, and social customer care
processes. Make sure you are ready for the launch of this vital new Facebook
update!</div>
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<span class="fullpost">
If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br /><b>Catherine Dove</b></span><br />
<span class="fullpost"><b>Digital Marketing Assistant</b><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span><br />
<br />
<br />
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-80131461451283432152015-10-27T09:00:00.000+00:002015-10-27T09:00:00.494+00:007 ways to Incorporate Video into your MarketingDid you know that viewers retain 95% of a message when they watch it in a video, but only 10% when reading it in text? It’s no wonder that video marketing content is on the rise, as 64 percent of consumers are more likely to buy a product after watching a video about it! So is your business considering video marketing?<br />
<a name='more'></a>If not, you should definitely consider the
benefits of doing so. Here are some simple ways to incorporate videos into
different aspects of marketing campaigns.<br />
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1/ Work out how the video relates to your brand’s story.
Does it break down a complex subject, give useful tips, describe a service or
purely entertain the viewer?</div>
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2/Understand how your video can convey expertise and put
your brand in a good light.</div>
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3/ Create videos about topics that are relevant to popular
web-based searches. What is researched before the first point of contact?
Perform video search optimization so that your video content ranks
successfully.</div>
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<br /></div>
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4/ Think of where you will publish the video. From your
website, to Facebook, to pinterest to Twitter, a video can enable you to cross
between each social media platform, encouraging followers to follow you on
different media. This will also drive traffic towards your website and improve
SEO ratings.</div>
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<a href="http://4.bp.blogspot.com/-Ei8VKdd-2fM/Vh-H-HZBnkI/AAAAAAAAAEU/SOxiAEkedV0/s1600/2000px-Youtube_icon.svg.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/-Ei8VKdd-2fM/Vh-H-HZBnkI/AAAAAAAAAEU/SOxiAEkedV0/s200/2000px-Youtube_icon.svg.png" width="200" /></a></div>
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5/ Identify how many videos you plan to create annually and
develop a template, style or opening that will link your videos to both your
company and eachother. Reusing openings or graphics can maximise your budget. </div>
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6/ Try using existing photography and graphics from other
platforms- this will maximise profit and create consistency between unrelated
platforms. </div>
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7/ Capture stronger marketing analytics about who watched
the videos, for how long and in what context. If you know what is connecting
with the audience, you can offer more video content at the right place and the
right time.</div>
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<span class="fullpost"><br /></span>
<span class="fullpost">
By incorporating more video into your content marketing
campaign with these tips, you can enhance </span><br />
<span class="fullpost">engagement with your target audience
and drive real business results. For great statistics on video marketing see
our infographic.</span><br />
<span class="fullpost"><br /></span>
<span class="fullpost">If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br />
<b>Catherine Dove</b>
<br />Marketing assistant</span><br />
<br />
<span class="fullpost"></span>
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<span class="fullpost"><a href="http://2.bp.blogspot.com/-EtPrn2Er7e8/Vh-IIZnAJxI/AAAAAAAAAEc/AZPkFvPc1Zo/s1600/Video%2BMarketing%2Bwith%2Breferences.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-EtPrn2Er7e8/Vh-IIZnAJxI/AAAAAAAAAEc/AZPkFvPc1Zo/s1600/Video%2BMarketing%2Bwith%2Breferences.png" /></a></span></div>
<br />
<span class="fullpost"><br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-1995886542710248522015-10-12T17:00:00.000+01:002015-10-12T17:00:06.569+01:00Why Facebook Is The Way Forward For Your BusinessSocial media is a hugely powerful tool in digital marketing. In order to grow your business you have to be aware of how to fully utilize the capacity of social media platforms such as Facebook and Twitter.<a name='more'></a><br />
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Although many small businesses aren’t keen to jump on the
Facebook bandwagon, it is imperative to embrace this part of digital marketing.
Using purely traditional methods of advertising is not effective enough
anymore. Whereas newspapers, television ads and radio support one-way
communication, social media creates a two-way street. People can acquire
information about your business, whilst also commenting and creating discussion
on your updates and events. </div>
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However, many small businesses have been bombarded already
with reasons <i>why</i> they should get
Facebook. The problem now is <i>how</i> to
utilize your Facebook page to its best potential. And it has LOTS of potential.
</div>
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Here are 5 ways to make the most of Facebook:</div>
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<b><br /></b></div>
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<b>Manage your profile</b><b><o:p></o:p></b></div>
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Establish a business account if you don't already have one.
Ensure your 'About' section is succinct and engaging, differentiating your
business from other brands. Ensure to put your website link in your 'About'
section. <b><o:p></o:p></b></div>
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There is a strong correlation between amount of content
(notes, links, photos, videos) and number of followers. Therefore make sure you
have a large gallery of photos, images, videos and blog links permanently and
easily accessible on your business page.<b><o:p></o:p></b></div>
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<a href="http://4.bp.blogspot.com/-eizAXXushyw/VgcOrUbT0lI/AAAAAAAAADw/TIWwUXSTLoo/s1600/word-cloud-639318_640.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="http://4.bp.blogspot.com/-eizAXXushyw/VgcOrUbT0lI/AAAAAAAAADw/TIWwUXSTLoo/s400/word-cloud-639318_640.png" width="400" /></a></div>
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<b>Keep your Facebook page active</b><b><o:p></o:p></b></div>
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Creating engaging
posts encourages more people to 'like' your page and improve your chances of
being shown in News Feed. Posts should NOT always be promotions as this
detracts followers. 80% of your posts should be social and entertaining (yet
still relate to your business or products). <b><o:p></o:p></b></div>
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Posting relevant links to your page is particularly
engaging, as Facebook now enlarges the URL image and title. Uploading photos,
images and videos with your status is also eye-catching and more likely to show
on News Feed. Keep posts between 50 and
150 characters; simple and succinct is more appealing. <b><o:p></o:p></b></div>
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<a href="http://2.bp.blogspot.com/-4QWO8ZEmpyw/VgcPBCBbYlI/AAAAAAAAAEA/ZgRwnPsi5gI/s1600/5684115572_55bc83414f_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="106" src="http://2.bp.blogspot.com/-4QWO8ZEmpyw/VgcPBCBbYlI/AAAAAAAAAEA/ZgRwnPsi5gI/s320/5684115572_55bc83414f_b.jpg" width="320" /></a></div>
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<b>Link Facebook to other platforms</b><b><o:p></o:p></b></div>
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Merge your other online marketing platforms with Facebook
and Twitter. Have your website URL permanently on your Facebook page, and often
include it in posts. Ensure you have the Twitter and Facebook logos (and any
other social media platforms you use) linked on your website. You can download
applications that enable you to stream your Facebook page onto your website,
making it even easier for your customers to access event updates and
discussions. </div>
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You should
try to combine your online platforms, such as if someone asks a question on
Twitter, you could create a detailed blog post on the issue and link it to
Facebook.</div>
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<b><br /></b></div>
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<b>Build your Facebook following organically </b></div>
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Reach out to your established networks and spread the word
about your Facebook page. Link your Facebook page to your emails and blogs, and
print it on flyers and business cards. NEVER buy likes, as this can negatively
impact the likelihood of people seeing your content. Create offers and
competitions that are only accessible by Facebook followers, and highlight this
in email campaigns. Quality fans are more engaged and are more likely to share
your content. </div>
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<a href="http://4.bp.blogspot.com/-teOGorEt8uk/VgcOsqrtdnI/AAAAAAAAAD4/ckxmvWhNR9k/s1600/Facebook_logo_thumbs_up_like_transparent.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="165" src="http://4.bp.blogspot.com/-teOGorEt8uk/VgcOsqrtdnI/AAAAAAAAAD4/ckxmvWhNR9k/s200/Facebook_logo_thumbs_up_like_transparent.png" width="200" /></a></div>
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<b>Be Responsive</b></div>
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Always acknowledge customer interactions, sooner rather than
later. Within the hour is best, within 24 hours vital. Negative comments on
your Facebook page? Acknowledge in public, solve in private. Facebook is an
amazing resource for businesses gaining feedback, and customers gaining answers
and results.</div>
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Facebook is a huge force in how your business is marketed.
Take advantage of it! Just remember though, don't put all your eggs in the
Facebook basket. Make sure all your online social and digital media platforms
combined create an incredible marketing strategy.</div>
<span class="fullpost"><br /></span>
<span class="fullpost">
Right. Now all you to do is try to remember that password
for the Facebook page you haven’t visited in months...</span><br />
<span class="fullpost"><br /></span>
<br />
<span class="fullpost">If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br />
<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-89084384676359374682015-09-28T17:00:00.000+01:002015-09-28T17:00:04.369+01:00Why ‘Influencer Marketing’ is the Future and What it means for YouThere are so many options on how to best reach customers nowadays, from traditional media to the ever-growing influence of social media platforms. However, through social media’s success, a new marketing category has emerged, called ‘Influencer Marketing’. <span id="goog_1505585419"></span><span id="goog_1505585420"></span><br />
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Influencer Marketing takes
advantage of what Facebook, Twitter and Pinterest have all proved: customers
care a lot more about what eachother say, than what a company brags about. The
aspects of sharing, retweeting and contributing to social media feeds indicate
the massive influence that social media users have on eachother. But some
definitely have more influence than others; introducing the ‘Influencers’. </div>
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<b><br /></b></div>
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<b>Who are Influencers?<o:p></o:p></b></div>
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In the past influencers have mainly been celebrities,
promoting certain products with fans following suit. However, the growing
cynicism towards advertising and obvious, straight-forward marketing means
businesses have turned to the more every-day influencer. These influencers are
normal people who have become well-known and popular on social media platforms
such as Instagram, Twitter, Pinterest, Blogger, Vine and Youtube. Their huge followings are usually down to
specific talents, wit or expertise. Examples such as Michelle Phan, make-up
artist and enthusiast and Zoe Sugg (Zoella), beauty and fashion vlogger have
become internet sensations. These ‘normal’ but popular social media users are
being utilized by businesses to recommend and represent their products in an
authentic, unbiased manner. </div>
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<a href="http://3.bp.blogspot.com/-1yhNC2gl4z8/VgcL9OA0TTI/AAAAAAAAADU/Gh5bLQ8phIQ/s1600/social-media-419944_640.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-1yhNC2gl4z8/VgcL9OA0TTI/AAAAAAAAADU/Gh5bLQ8phIQ/s320/social-media-419944_640.png" width="320" /></a></div>
<b>Word of Mouth<o:p></o:p></b></div>
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Not only social media stars with millions of followers are
influencers. Everyone is an influencer. You can influence your friends,
colleagues face-to-face or on social media, when discussing products, brands
and people. You, as an every-day influencer, are seen as more authentic and
trustworthy than traditional advertising. The importance of peer
recommendations and their amplification through social media has made
influencer marketing a widely discussed topic among marketers. </div>
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<b>It Works<o:p></o:p></b></div>
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Social media stars now have more clout over younger
consumers than mainstream celebrities. Younger audiences can relate to these
online personalities and are constantly plugged in, consuming more social media
than television. Popular bloggers have become effective influencers for certain
brands, as they are perceived as honest in rating and recommending products.
Browsing blogs for product reviews is now parallel to ringing up a friend. Make-up
tutorials on YouTube now have more reliability than TV cosmetic commercials. <br />
<br /></div>
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<a href="http://2.bp.blogspot.com/-MZobsM1Sjcc/VgcL-b-QbuI/AAAAAAAAADc/AuImpVXae8k/s1600/Social-media-communication.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-MZobsM1Sjcc/VgcL-b-QbuI/AAAAAAAAADc/AuImpVXae8k/s320/Social-media-communication.png" width="319" /></a></div>
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<b>Act<o:p></o:p></b></div>
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A balanced marketing approach should include multiple facets.
Working with social media users who draw large followings should definitely be
one of them. Identify the most relevant influencers to your business. Digital
tools like SocMetrics and Appinions make it easy for companies to analyze the
social media landscape for the most influential profiles based on geography,
category, or other demographic data. Bringing relevant, influential media users
into your marketing strategy can create a major bang without spending huge
bucks, and if managed well, it’s an almost effortless way to draw attention to
your product.</div>
<span class="fullpost">
If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br />
<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span><br />
<br />
<br />Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-85753371894563402572015-08-13T18:30:00.000+01:002015-08-17T12:17:02.119+01:00Why Infographics could Change the World<br />
<br />
Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.<br />
<a name='more'></a><span class="fullpost"><br /></span>
<br />
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<a href="http://3.bp.blogspot.com/-fXfc9Hl0DAs/Vcx3Z9LeazI/AAAAAAAAAB8/E6FvHuJ-nCo/s1600/4537692297_c41d7a5118_o.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="246" src="http://3.bp.blogspot.com/-fXfc9Hl0DAs/Vcx3Z9LeazI/AAAAAAAAAB8/E6FvHuJ-nCo/s320/4537692297_c41d7a5118_o.png" width="320" /></a>This originality is
so important in teaching, in business, in giving inspiration and in presenting complex
information. The combination of text, image and layout tells a story that is
more significant to the reader than plain text or complicated graphs.</div>
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<br /></div>
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Infographics are continuously
being recognised for their positive impact in marketing campaigns and their success
in communicating messages and ideas. But why are they so effective?<br />
<span style="text-indent: -18pt;"><b><br /></b></span>
<span style="text-indent: -18pt;"><b>Attractive Appeal</b></span></div>
<br />
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The creativity in colour, layout and image make infographics
completely unique. They are also easily distinguishable from each other. We
process visuals 60,000 times faster than text, so infographics are super fast
to scan and absorb. 90% of information transmitted to the brain is visual, so
infographics definitely tap into that optic nerve.<br />
<br />
<b>Viral Capabilities</b></div>
<br />
<br />
<br />
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Due to the attractiveness and eye-catching nature of
infographics, they are much more likely to go viral! We are more likely to
share images and graphics than pure text, so when an original and interesting
infographic comes along, it can create a viral success. If you embed your
infographics into your website, the share and click responses will increase
your traffic.<br />
<span style="text-indent: -18pt;"><br /></span>
<a href="http://1.bp.blogspot.com/-Hkhukcec4iM/Vcx3ZgafGyI/AAAAAAAAAB4/_zIZixwNw0s/s1600/4381291397_f66433bf44_o.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-Hkhukcec4iM/Vcx3ZgafGyI/AAAAAAAAAB4/_zIZixwNw0s/s320/4381291397_f66433bf44_o.png" width="293" /></a><span style="text-indent: -18pt;"><b>Brand Awareness</b></span></div>
<!--[if !supportLists]--><br />
<div class="MsoNormal">
Creating infographics that are integrated or embedded with
your logo is a powerful way to increase brand awareness, and portray your
knowledge and expertise on whatever subject. Conforming infographics to your
business’ colour scheme and style can ensure that your infographics become
recognisable.<br />
<span style="text-indent: -18pt;"><br /></span>
<span style="text-indent: -18pt;"><b>Portable</b></span></div>
<br />
<div class="MsoNormal">
Infographics can be embedded pretty much anywhere. An
infographic found on Facebook can be downloaded and printed onto leaflets and
brochures. When developing an infographic , the code to put it on a WordPress
blog or website is provided as an embed code. This then creates an automatic
link from their site to yours.<br />
<span style="text-indent: -18pt;"><br /></span>
<span style="text-indent: -18pt;"><b>Reliability</b></span></div>
<br />
<div class="MsoNormal">
Due
to its unique way of creating information and its clear way of arrangement and
composition, infographics come across as more persuasive and reliable. Readers
are less likely to doubt what they are seeing, as why would someone go to the
effort of making an infographic with incorrect information? Therefore
infographics are far more convincing and influencing than pure text.<br />
<span style="text-indent: -18pt;"><br /></span>
<span style="text-indent: -18pt;"><b>They are memorable!</b></span></div>
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-fXxIB6zwg_M/Vcx5YNED-TI/AAAAAAAAACU/n8zCE46FNNg/s1600/9304718905_8156780c60_o.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-fXxIB6zwg_M/Vcx5YNED-TI/AAAAAAAAACU/n8zCE46FNNg/s320/9304718905_8156780c60_o.png" width="320" /></a></div>
<br />
The layout of colours, images and graphs make infographics
far more memorable. Images are easier to commit to memory than text, and if these
creative aspects are utilised well, an infographic can be unforgettable. </div>
<div class="MsoNormal">
<br /></div>
<span class="fullpost">
Infographics take advantage of the ways we process
information, creating the perfect platform to convey significant and complex
data. If you are contemplating creating your own infographic just keep in mind
the appeal of your target audience. Although infographics give you the chance
to be creative and original, ensure that the visuals do not complicate, change
or obscure the data.</span><br />
<span class="fullpost"><br /></span>
<span class="fullpost">If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br /><b>Catherine Dove</b><br />Marketing Assistant<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span class="fullpost"></span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-51053435869399881432015-08-03T16:00:00.000+01:002015-08-03T16:00:02.152+01:00The Dos and Don’ts of Twitter <div class="MsoNormal">
Social Media is an incredibly powerful tool, however it
won’t just automatically help your business. You need to know how to create an
accessible and relevant page, attract followers and how to keep them
entertained and loyal. If you do it right, Twitter could be your right-hand
man, attracting browsers and turning them into loyal customers. If used badly,
Twitter is a waste of time and can even turn potential customers away.</div>
<div class="MsoNormal">
<br /></div>
<a name='more'></a>First, you need to be accessible and easy to find. Make sure
your Twitter name is close to your business name and have an engaging and clear
profile description, explaining what you do and how to find you. Include key
words, such as your local neighbourhood, your focus, ideals and a link to your
website. Your profile picture and header photo should be related and
eye-catching. Your business logo is always an affective profile picture, but
make sure your header is colourful and interesting.<br />
<br />
<span class="fullpost">
Once you have your affective and engaging page it’s ready to
get started! Have a scroll though this infograph for how to attract and keep
loyal followers on your Twitter page.</span><br />
<span class="fullpost"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span class="fullpost"><a href="http://2.bp.blogspot.com/-A69gNgVqJf0/VbZI9t9Tq_I/AAAAAAAAABk/6DJ9tBnAIpM/s1600/FINAL%2Bdosanddonts%2Bof%2Btwitter%2B%25282%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-A69gNgVqJf0/VbZI9t9Tq_I/AAAAAAAAABk/6DJ9tBnAIpM/s1600/FINAL%2Bdosanddonts%2Bof%2Btwitter%2B%25282%2529.png" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.</div>
<br />
<b>Catherine Dove</b><br />
Marketing Assistant<br />
<a href="http://www.digity.co.uk/">Digity, Online Marketing</a>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-36292845454514119782015-07-27T16:02:00.001+01:002015-07-27T16:13:13.215+01:00The New Facebook Update & How Your Company Can Utilize It<div class="MsoNormal">
Facebook now lets its
users pick and choose what they see first in their News Feed. Whether it be
their best friend, their mother, their favourite band fan page or updates from
a much-loved clothes store, users can now ensure they see those posts before
any other.<br />
<br /></div>
<a name='more'></a>Large companies, such as Amazon, Pandora and Ebay are
putting a lot of money and effort into predicting user preferences, suggested
buys and interests. As one of the world’s largest Web services, Facebook is
incredibly influential, preferences and suggestions having the potential for a
massive ripple effect. Facebook is very aware of the internet’s most persistent
problem- figuring out what people actually want to read, see and respond to.
Although Facebook is always attempting to explain their News Feed algorithm,
their new update makes the whole process more transparent and simple.<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The new tools on Facebook make it incredibly easy for users
to filter through the clutter to view exactly what they are particularly
interested in. Although the tools to ‘follow’, ‘unfollow’ as well as an option
to ‘see less’ and to prioritize have always been available, this new system
makes it much more accessible, powerful and transparent to adapt your New Feed.
The easiest way for users to prioritize friends, pages and groups is to open
their page, click on ‘Following’ and select ‘See First’ in the dropdown menu.
The alternative way is to select other users and pages is through the ‘News
Feed Preferences’ section under Settings. <br />
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-rkAIPuZbw2I/VbZHpx_b7WI/AAAAAAAAABY/h8USRTJ1AlA/s1600/5684115572_55bc83414f_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="106" src="http://1.bp.blogspot.com/-rkAIPuZbw2I/VbZHpx_b7WI/AAAAAAAAABY/h8USRTJ1AlA/s320/5684115572_55bc83414f_b.jpg" width="320" /></a></div>
<br /></div>
<div class="MsoNormal">
Users can have up to 30 News Feed accounts to appear first,
so how can you make sure that Facebook users choose your business page to
prioritize? Hopefully your posts are already engaging, interesting and funny,
as this will obviously encourage followers to prioritize your page. Go by the
20%-80% rule: only 20% of your posts should be solely promotional, the rest
should be entertaining but related. Posting constant promotions will only make
your followers flee!<br />
<br /></div>
<div class="MsoNormal">
Once you have an engaged and loyal flock of followers, make
sure they are aware of this new update and how to use it. Create a post
identifying the new feature, such as:<br />
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-j5vKKObanzc/VbZE0Nd-W_I/AAAAAAAAABE/pPSNGChKM3M/s1600/newsfeed%2Bupdate.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="125" src="http://2.bp.blogspot.com/-j5vKKObanzc/VbZE0Nd-W_I/AAAAAAAAABE/pPSNGChKM3M/s400/newsfeed%2Bupdate.png" width="400" /></a></div>
<br />
<!--[endif]--></div>
<div class="MsoNormal">
<br />
It would be useful to
create a screenshot to make the process more clear. The screenshot below shows
the dropdown menu and the ‘See First’ option. Adding a photo like this
indicates how quick the update is, as well as making your post eye-catching and
more engaging. A quick video of the process would also encourage your fans to
follow suit.<br />
<br />
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-ZBfQNZSLI-A/VbZEymvxi4I/AAAAAAAAAA8/3ejoQd5jSiw/s1600/fb%2Bpost%2Bscreenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="165" src="http://1.bp.blogspot.com/-ZBfQNZSLI-A/VbZEymvxi4I/AAAAAAAAAA8/3ejoQd5jSiw/s400/fb%2Bpost%2Bscreenshot.png" width="400" /></a></div>
<br /></div>
<div class="MsoNormal">
<br />
The impact of your followers prioritizing your page is huge.
Facebook usually prioritizes pages merely through likes and interest history,
but now you and the user have more power and control over preferences. Normally
only 10-15% of your followers will actually view your posts on their News Feed,
whereas with this update you are guaranteed their attention!</div>
<span class="fullpost">
</span><br />
<span class="fullpost">If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br /><b>Catherine Dove</b><br />Marketing Assistant<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span><br />
<br />Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-50605091647463452072015-07-07T15:13:00.000+01:002015-07-07T15:14:37.787+01:00The Benefits of Quality Web Design<div class="MsoNormal">
First impressions count when it comes to
website design. Contrary to the motto, people will definitely judge your book
by its cover, so ensure your website is appealing, relevant and engaging. Many
potential customers will flick in and out of your website within a couple of
seconds if they aren’t intrigued or interested. It takes something special to
keep your audience inspired and a lot more to persuade them to get in touch or buy
your products.</div>
<a name='more'></a><div class="MsoNormal">
<b><br /></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-0BL41kaS570/VZvcc18VZlI/AAAAAAAAAAM/BUWeIJTURCQ/s1600/Haes.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-0BL41kaS570/VZvcc18VZlI/AAAAAAAAAAM/BUWeIJTURCQ/s320/Haes.jpg" width="303" /></a></div>
<div class="MsoNormal">
<b>Consistency</b></div>
<div class="MsoNormal">
Firstly, your website should be consistent with other online
media, including Facebook, Twitter and Pinterest. A consistent visual language
and tone should be used in each context, on both online and print media such as
business cards, posters and brochures. Creating a consistent tone for your
business engages your audience and personalises your company, constructing a
dialogue between you and your customers. Your tone and visuals should be
coherent throughout your business. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Aesthetics<o:p></o:p></b></div>
<div class="MsoNormal">
The aesthetic appeal of your website is imperative for
engaging the eyes of potential customers. Movement such as sliders and pop-ups maintain
the audience’s interest, whilst creating a direction for the audience to
follow. For example, a pop-up as you enter the page for a restaurant one
afternoon might guide you to the dinner menu, intriguing the customer’s taste
buds, encouraging them to take their spouse for dinner that evening. However,
do not overload your audience with movement and visuals. Confusing navigation
and obscured call to action will deter your potential customer. Clear pathways
for the audience to discover who you are, what you do and how they can contact
you are vital. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Recognition<o:p></o:p></b></div>
<br />
Particularly
engaging, noteworthy and original website designs can be submitted to CSS
Galleries to be showcased to a huge range of audience. This brings in extra
traffic, potential customers and also adds to your authority through being discussed
across the web and showcased as a professional website. Feedback can also be
obtained from CSS Galleries, as well as being a great way to find inspiration
for your own website.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-gJS4LD_-yXo/VZvcgiV-U-I/AAAAAAAAAAY/Xdo5X3W5adc/s1600/browsers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="http://3.bp.blogspot.com/-gJS4LD_-yXo/VZvcgiV-U-I/AAAAAAAAAAY/Xdo5X3W5adc/s320/browsers.jpg" width="320" /></a></div>
<div class="MsoNormal">
Ensure your website is clearly accessible on all browsers,
particularly Firefox, Opera, Safari, Torch and Chrome. Professional web
designers like us will make sure your website is clearly viewable on major web browsers,
maintaining your attractive, functional and professional appearance. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Evolution<o:p></o:p></b></div>
<div class="MsoNormal">
Be ready for a facelift every few years. With a
professionally designed website it is easy to update and keep your website
fresh for a prolonged period of time, compared to an amateur website. Search
engines will also rank you more favourably, as they like sites that are
constantly being updated with new content. However, every few years technology
and design trends change drastically, and you NEED to stay on top of the latest
developments. With a professional and quality website you will rarely need a
complete revamp; aesthetic tweaks and changes to functionality will keep you
website looking up-to-date and trendy. </div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-Fd3PN-SCvfg/VZvcgXHYEEI/AAAAAAAAAAU/mSb9GNDpuFs/s1600/website%2Btraffic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="186" src="http://2.bp.blogspot.com/-Fd3PN-SCvfg/VZvcgXHYEEI/AAAAAAAAAAU/mSb9GNDpuFs/s320/website%2Btraffic.jpg" width="320" /></a></div>
<div class="MsoNormal">
<b>Analytics &
Insight<o:p></o:p></b></div>
<div class="MsoNormal">
It
is important to keep track of whether your website is attracting customers and
how. By enabling services such as Google analytics (free to set-up) or other
web-tracking statistics, you can see what is effective on your website, and
what needs updating.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Responsive<o:p></o:p></b></div>
<span class="fullpost">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Our multi-screen professional websites contain
high-powered, built-in features which are designed to meet the needs of your
business and customers. Whether they are
using a laptop or mobile phone, we’ll ensure their experience is positive and they
are inspired by what they see.<a href="https://www.blogger.com/null" name="_GoBack"></a><br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><br />
</span><br />
If you have any questions, feel free to get in touch with our team (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<span class="fullpost">
<br /><b>Catherine Dove</b></span><br />
<span class="fullpost">Digital Marketing Assistant<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-34472865321184531002015-06-08T14:49:00.000+01:002015-06-08T14:49:01.806+01:00Slides to Accompany 'Making Digital Marketing Pay' at The Real Business ClubWe hope that you enjoyed the presentation at The Real Business Club meeting on Monday 8th June 2015 in Wokingham. Due to time constraints the session ran at pace but here is a re-cap of our top 10 tips to improve your online performance. Naturally if you'd like to discuss this further and how we can help, get in touch.<br />
<div>
<a name='more'></a><br />
<span class="fullpost"><br />
<iframe src="https://www.slideshare.net/slideshow/embed_code/key/x4H1g6weZ9Tup8" width="476" height="400" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br />
<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span></div>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-4389921822097468592015-05-26T11:30:00.000+01:002015-05-26T11:30:00.278+01:00Why Tailored Landing Pages Are An Essential Part of Your Social Media Strategy<div class="MsoNormal">
<b>Landing pages are an essential element of web browsing: every
one of us has arrived on a landing page, even without knowing. Clicking on
online ads, registering webinars, downloading surveys and white papers all rely
on landing pages to move you on your customer journey. </b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheC5vwzhk8hx4cnIjf87ES0t5PAZENBD8TjXaIZhsoNMz_iscMlZLomQb8HvmXBpE0bsvZhJpRPm-9kPicDtOYct_WQKvIX0IvU8up1-AuRDsWwNZERKI3IAF9YT7xonrQwOubqxmYAcO6/s1600/Landing+Page+in+four+devices+36+-sml.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheC5vwzhk8hx4cnIjf87ES0t5PAZENBD8TjXaIZhsoNMz_iscMlZLomQb8HvmXBpE0bsvZhJpRPm-9kPicDtOYct_WQKvIX0IvU8up1-AuRDsWwNZERKI3IAF9YT7xonrQwOubqxmYAcO6/s320/Landing+Page+in+four+devices+36+-sml.jpg" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s no surprise therefore that
these pages are a de-facto tool for marketers. They convert visitors into
customers. You access custom landing pages through a link or a button in an ad
or a banner and are built for a specific objective. </div>
<a name='more'></a><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here, we focus on Social
media landing– commonly used via call-to-action buttons within paid social
advertising. Landing pages need the content and design to converge on the
single purpose and must include:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -18pt;">A brief description of the offer</span></li>
<li><span style="text-indent: -18pt;">A call to action</span></li>
<li><span style="text-indent: -18pt;">A preview of the product or service</span></li>
<li><span style="text-indent: -18pt;">Links to downloads, registrations, mechanisms for
purchasing or other customer engagement</span></li>
</ul>
<br />
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<o:p></o:p></div>
<div class="MsoNormal">
Landing pages shouldn’t be just the homepage of a website— what
they do best is help businesses acquire new sales leads.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>Why do social media ads need a landing page?<o:p></o:p></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
Your <a href="http://www.digity.co.uk/4587946902">Social
Media Strategy</a> should always include a landing page to support customer experiences
where ads (alone) cannot: they provide context to offers, capture information
about customers, and help focus on specific products or promotions.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Increasing conversions on social media ads makes them more
effective by overcoming any character limits (like the Twitter 140)and
elaborating on the value of the offer. They’re also simple to follow. What
could be more direct than “Learn more? Or Read More”? It’s important to be consistent with offers
across advertisements and landing pages, even if the offer is segmented into
two or three parts.<o:p></o:p></div>
<div class="MsoNormal">
Users that notice ads while browsing their Facebook News
Feed are often distracted by dozens of features, like friends’ updates, photos,
birthdays, reminders and event notifications. Taking someone to a dedicated
page gets rid of all the noise and helps them focus exclusively the offer.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Landing pages for social media ads also increase lead-capture;
using ad analytics for businesses, shows users’ locations, gender, and age
group. Capturing names, occupations, and email address is a different story and
landing pages can do this.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Encouraging users to fill out their first and last names,
email address, employer details and job titles helps marketers get a complete picture
of potential customers. This helps target future offers and promotions. Just be
careful not to ask for too much information<o:p></o:p></div>
<span class="fullpost"><br />
If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
<br />
<b>Chris Lunn</b>
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-4151097536859040172015-03-30T11:26:00.001+01:002015-03-30T11:26:41.898+01:00Digity; Responsive In A Multi-Screen World<div class="separator" style="clear: both; text-align: center;">
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The days of simple html or flash are behind us and your business now needs to target users on mobile, tablet and desktop devices, serving content to them in different ways. The common term for websites which serve all 3 needs is 'responsive'.<br /><br />It's easy to assume that some types of people will typically just use one type to device to find you but research shows that 90% of people use multiple screens sequentially to accomplish a task over time. The average person uses a combination of 3 different screens every day and smartphones are the most common starting place for online activities.<br /><a name='more'></a><span class="fullpost">When it comes to more complex activities, PCs/laptops are still the most common starting place whereas tablets are the most often starting point for shopping and trip planning.</span><br />
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Depending on your industry therefore, your main focal point for design is likely to change but what these stats really tell us is that we need to be considering all 3 continuously.<br />
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<b>The Future For Mobile Only Sites</b><br />
Whilst having a bolt-on mobile site for your company helps the visitor experience, Google themselves declated back in 2012 that they preferred responsive web design over separate mobile and desktop websites.<br />
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The reason is that one single URL makes it easier for Google to search a site for relevant content and therefore responsive websites generally rank higher in search results.<br />
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Our multi-screen websites are unique, containing high-powered, built-in features which are designed to meet the needs of your business and customers.<br />
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If you would like to see how Digity can help your business, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
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<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-78889232895431244012015-03-25T12:47:00.001+00:002015-03-25T12:47:12.264+00:00How To Develop Effective Search Engine Rankings<div class="separator" style="clear: both; text-align: center;">
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We work with a variety of clients within a number of industries and we see day-in, day-out the value of ranking your website towards the top of the first page on the major search engines. It's a game changer.</div>
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The first area to work on is identifying the keywords and phrases that are going to bring you valuable traffic. Terms related to your brand are vital and if your website is well structured, that should be relatively straight forward, especially when combined with a location. The terms which will make a difference for you and bring new enquiries in to the business are those related to your products or services and this is where you need to invest in resource; either internally or externally but it requires time and logic.<a name='more'></a></div>
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One way to achieve quick visibility and generate traffic is to look at paid per click advertising such as Google Adwords. This enables you to manage a set budget and compete with other advertisers for clicks. Whilst this is a fast and effective way to generate relevant traffic, you need to make sure you are managing it effectively. It is VERY easy to waste lots of time and money if you don't structure your account effectively. Whilst Google is great at bringing relevant clients in to your business, they're not perfect and we are referred to clients regularly who have simply wasted their budget on non-relevant traffic (often without knowing it).</div>
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The longer-term strategy is to boost your organic traffic (often referred to as 'free' but rarely is that the case given the efforts involved these days) via SEO (search engine optimisation). This process is a tactical activity which takes place over a longer time frame and whilst budget is required to keep you competitive, we find that longer-term it offers fantastic resurns once you hit the top 5 rankings for your keywords.</div>
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Key to your success online is building up a good trust rating based on your authority and the on-going development of your online footprint. It's about showing Google why you deserve the exposure and engaging the audience they deliver to you. There are a number of key criteria that your website needs to hit from a technical point of view and the work going on around it every week is as key to your development. Social media postings and links are starting to increase in value (when done properly) and any links gained from highly ranked websites should also help your cause.</div>
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Digity handle this entire process for clients, learning from the faster paced pay-per-click campaigns and working to boost the SEO thereafter. We develop the online footprint for clients regularly and as a result, we're showing Google what they want to see - credible and relevant development of key content. With regular testing, improvements and tactical insights we can boost visitor levels and conversion ratios which is where you'll see the benefits in your business.</div>
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If you'd like to find out more, we'd love to show you what we can do for your website. Get in touch for a free initial audit and review.</div>
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If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
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<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-6887884271339252092015-01-21T13:09:00.000+00:002015-03-25T13:10:09.831+00:00Apps - Just Cool & Funky Extensions Or Powerful Routes To Market?<div class="separator" style="clear: both; text-align: center;">
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Over recent months I've been lucky to spend time with some talented leaders of different companies in the tech sphere. Whilst we've discussed the successes and missed opportunities they've had over the past few years, the quandry of apps came up. From a technical point of view, an app is rightly seen as an extension of functionality and accessability to deliver to your consumer. <div>
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From my point of view, that of a marketer, it's an opportunity to get your brand noticed in one of the most vibrant market places online right now. There are over 1.3m apps available via the Google Play Store and 1.2m via the Apple App Store. To add further context, in June Apple announced that over 75bn apps had been downloaded.</div>
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If you get the development and usability right, your brand value and loyalty can go through the roof and when I think about 'hot brands' of the moment, they are all ones I interact with daily via my mobile devices and include; </div>
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Evernote, Todoist, facebook, twitter, Hootsuite, Dropbox, Spotify, Teamer, Zoho, TED, Eventbrite and I'm sure many more...even my perceived value in online banking has gone up because I can access it on the go.</div>
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<b>So What?</b></div>
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Ironically I've spent most of last few years talking businesses out of developing an app for their business. Not because I didn't value apps but they simply couldn't show me the need from the consumers side. If there's no desire there, you'll be lucky to get your app downloaded, let alone used regularly. If you can't crack the nut of getting it used regularly, you have to question if it adds any value.</div>
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Given the cost of development for anything likely to make an impact, I've tended to recommend funds are invested elsewhere until the desire is pinpointed.</div>
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If you can find a want and need for content/function/access via an app, get it on your plan. </div>
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<b>Don't Put All Your Apps In One Basket</b></div>
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As referenced above, the app stores from Google and Apple have a similar number of apps now. According to ABI Research from 2013, the number of total apps downloaded by platform type are:</div>
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- Google Android: 58%</div>
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- Apple iOS: 33%</div>
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- Microsoft Windows Phone: 4%</div>
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- BlackBerry: 3%</div>
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Apple may see the most revenue from app downloads, but Android users download the biggest share and given the rise of Samsung in particular, you should definitely upload and optimise for both.</div>
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<b>Optimising For App Searches</b></div>
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Anyone who knows me closely, understands my quest to be the most organised and effective that I can be. I am therefore constantly on the look-out for the next great service to improve my efficiency in a certain area. The first port of call for this is to search via keyword in the app store to see what appears top and how the ratings compare before I download to give it a try.</div>
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For more details on how to optimise for these stores, we recommend a great article on the econsultancy website which can be found here: </div>
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https://econsultancy.com/blog/65980-app-store-optimisation-aso-for-google-play-and-apple-app-store/</div>
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If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
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<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span></div>
Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-82181281828356444982014-11-20T10:16:00.000+00:002015-03-19T00:17:51.601+00:00Top Marketing Tips for 2015<div>
We're looking ahead to 2015 with our clients and aiming to get the majority of the planning work done now so that when the new year hits, we're focused on the implementation, tracking and refinement to ensure it's a good year for them.</div>
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I thought I'd compile a list of tips for you to consider for your business and naturally, if you'd like to add some expert insight and skill-set in to your business, I'd certainly love the opportunity to show you how Digity can help save you time and increase your results.</div>
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<b>Digity's Top Marketing Tips for 2015</b></div>
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<b>Visualise what your year will look like before it begins </b></div>
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Map out your quarters and assign objectives. Whilst we can't predict the future, we can certainly plan for it and retaining control is key.</div>
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<b>Identify Who's In Your Movement</b></div>
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In business our success can certainly be aided by those around us - provided those around us have the caliber, skills and influence to make a positive impact. Review who is in your movement in terms of;</div>
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- Resource - who is carrying out the work and are they equipped to show you the returns?</div>
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- Referrers - who is going to bring business to your door and what have you got in place to keep that working?</div>
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<b>Focus on 3 to 5 Things Per Quarter</b></div>
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In marketing it's very easy to map out a plan and think you're going to cover every available channel. Be realistic with what you can achieve based on the above points and select a couple of areas which could have a major impact on your business. In my experience it's far better to get those things working really well and then expand out to other areas than spread yourself and your resources too thinly. If need be, move the other good ideas to quarter 2 or 3 so that you can come back to them once everything else is running like clockwork.</div>
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<b>Know How & Why You Are The Best</b></div>
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When you review your competitors you should always find reasons as to why you are the better choice for your potential customers. Articulating this however is not always as easy. Write a list and make your team aware of how good they are and how good your company is. Make them proud to work for you, proud to talk about you and proud to share your updates on their social media accounts. Your people are your biggest asset and we can bring people through your door but if they aren't dealt with in the right way, it will count for nothing.</div>
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<b>Embrace Your Website As Your Biggest Shop Window</b></div>
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Too many companies fail to grasp the fact that their website is their shop window. Ironically, shops are a pretty big culprit of this, relying all too often on their actual shop window. Your website should compete on search engines, it should display your latest news and promotions, it should tell people a story as to why buy from your business and it should help me value your brand. Look at your website and then look at the guys who come top of google when you search for relevant keywords...how do you compare?</div>
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<b>Target, Target, Target</b></div>
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Don't hit and hope - identify your market and go after it. Find smart ways to reach your potential audience - who else has access to those people who might be able to help? Think associations, clubs, other trades. Do they have websites, social media accounts, email databases, newsletters to advertise within? Find strong routes to your target market and make good use of them.</div>
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<b>Track Your Traffic</b></div>
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If you don't track your website traffic currently, you are going to find it very hard to improve your results next year. You need to know how many people are visiting your website, how they found you, where they are in the world, what pages they looked at and how engaged they were. Without this level of insight you can't possibly make informed decisions. Get a Google Analytics account today (free) and get your web developers to put the code in.</div>
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<b>Keep In Touch</b></div>
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Without a doubt, the biggest opportunity when I go in to any new client for the first time is the fact that they simply do not* keep in touch with previous customers or contacts. Why spend good money attracting people and then forget about them because they didn't commit at that time? Just because someone doesn't buy your product, doesn't mean they bought someone elses. Just because someone bought someone elses, doesn't mean they'll never buy yours. Just because someone bought a product that will last 10 years, doesn't mean they won't speak to someone who might need one. Keep in touch. Use email, build social media followings, send sms campaigns or direct mail. Just keep in touch. You're significantly reducing the ROI of your marketing budget every year if you only interact with people once or twice. Keep in touch, build your brand.</div>
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I hope this was helpful. Do things regularly, do them well and do them with logic and you can't go far wrong.</div>
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Needless to say we're very passionate about this subject area and if we can help, please don't hesitate to get in touch. We offer a free initial consultation and will gladly welcome you to our office in Wokingham town centre for a coffee and a chat - or visit your business to check out where the magic happens.</div>
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Here's to a big year ahead - just start getting ready for it now!</div>
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If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (info@digity.co.uk) or call: 01189 100 012.<br />
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<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-36929425110389461782014-10-22T11:22:00.000+01:002015-03-19T00:24:30.079+00:00Google Penguin 3.0 - SEO Update<div>
Last Friday (17th) October, Google released their latest update to their algorithm and some websites may have had a turbulent weekend as a result - some good, some bad!</div>
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As we always say you need to think responsibly and ethically about your online marketing tactics and search engine optimisation (SEO) is certainly a key area to take this in to consideration. This 3.0 release is the latest move by the search engine giant to try and ensure that their results remain accurate and most importantly, RELEVANT. </div>
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Those companies trying to hood-wink Google may been currently in a bit of a flap now as they try to work out just how penalised they have become due to spurious back-links.</div>
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If your website is suffering from bad back-links (or you're unsure), get in touch to see how we can help. </div>
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If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
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<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-27080963709318775412014-09-15T11:24:00.000+01:002015-03-19T00:26:14.448+00:00Is your SEO positive or negative?Being top of the search results is a prime goal for most businesses. The higher your rank when someone searches the internet, the more chance you have to get potential new customers into your website and turn them into current customers. Many business owners have figured out the benefit of this and are continuously working hard to create a high search engine optimisation (SEO) with their website’s content. That is great! But there is something that not many businesses are aware of that might be keeping them from reaching the top rankings – Negative SEO.<br /><a name='more'></a>I know what many of you are thinking, if I maximise my SEO and make sure that everything on my website points to the search engine requirements to boost my website, how can I possible have negative SEO issues? The truth is, not all is fair in love and search rankings. Negative SEO can come from competitors, webmasters, spammers, black hat SEO’s and even vicious marketers. These rogues are working to bring down your website rankings or infuse spam to your visitors.<br />
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So what exactly is negative SEO? It is anything malicious that is done to bring down your web site’s ranking in search engines. This can be done by hacking into your website and changing some of the basic information that search engines use to index your pages to keep you from being seen. Hackers can also include malware in your site.<br />
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Hackers can also do things within your site that search engines frown upon like fake reviews. Most search engines like reviews but they can detect when you have created your own to boost your rankings. Those looking to boost your negative SEO will gain access to your site and add fake reviews but make it look like you are adding them. This will once again drop your site further down the rankings.<br />
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Negative SEO is not limited to those who gain access to your website. It can also occur through malicious backlinks. Backlinks are when one website links back to yours – think of it as posting a link on social media back to a specific page. Normally, these are great because it shows that others are utilising your site’s content and therefore it is relevant to the keywords that someone has searched for. Some businesses try to purchase backlinks to get their website out far and wide. Unfortunately, many of these links come from spam websites. It is better to have a smaller but good group of back links than thousands of spam links – search engines will know the difference and rank you accordingly.<br />
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Now the question on everyone’s mind is how do I avoid negative SEO? One of the first things to do would be to check the security of your website and make sure that it isn’t an easy target for hackers/spammers. Another aspect to keep tabs on is where your traffic is coming from and see who is backlinking to you. You can quickly see if your backlinks are from legitimate, good quality sources as you know who would be interested in your content.<br />
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Do you think you have been a target of negative SEO or think you might have accidentally caused more harm than good working on your search rankings? We can help sort you out. Get in touch with Digity today and we can review your website and work to bring your SEO ranking to where it should be.<br />
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If you have any questions, feel free to drop me an <a href="mailto:info@digity.co.uk">email</a> (<a href="mailto:info@digity.co.uk">info@digity.co.uk</a>) or call: 01189 100 012.<br />
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<b>Chris Lunn</b>
<br />Director
<br /><a href="http://www.digity.co.uk/">Digity, Online Marketing</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-29232523551325826692014-02-20T10:00:00.000+00:002015-02-28T17:58:43.045+00:00Over 80% of small and medium-sized businesses use social media<div class="separator" style="clear: both; text-align: center;">
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With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.<br />
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Social media allows SMB to increase awareness of their brand and generate new leads. It is becoming such a standard in marketing plans that having a budget for social media advertising is essential and on the rise.<br />
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Facebook and Twitter are the biggest competitors for SMB social media coverage. Facebook has over 25 million active Business pages which shows SMBs see the potential of having a presence in the Social Media realm. Within Facebook, more advertising budgets are being spent and there are ample opportunities to attract new likes, interact with customers and simply build on your business.<br />
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Just like Facebook, Twitter has millions of SMB accounts that are being utilised to benefit business. Twitter also acknowledged the increase in SMBs on their platform when they expanded their self-serve advertising platform internationally.<br />
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Why is social media becoming the next big chunk of your advertising budget? Because customers and potential customers what to feel an emotional connection to who they do business with.<br />
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For example - I may be a marketer but I am also a typical customer. I prefer shopping local and supporting smaller businesses. Not only does it help support the economy but it also means that those unique businesses out there will be able to survive and continue to offer me something different. As I use Facebook quite regularly (personally and professionally), I am happy to get updates about what is going on with the local businesses I use and I enjoy stumbling on something new. More than once I have seen an advert on Facebook that links me through to a new shop or service that I have eventually used. This is less likely to happen if 1) A SMB that I might be interested in does not have a Facebook page; and 2) The SMB does not take advantage of Facebook advertising.<br />
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The same holds true for customers who use Twitter the way I use Facebook. In either situation, there is an amazing opportunity waiting to be utilised by small and medium sized businesses. Don’t’ miss out!<br />
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Interested in kick-starting your social media marketing? <a href="http://www.digity.co.uk/social-media-services/4581319846" target="_blank">Digity</a> can help with our Social Media Marketing packages and bespoke plans. <a href="mailto:info@digity.co.uk" target="_blank">Contact us</a> today to find out more.<br />
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-78696011427136799292014-02-17T14:57:00.000+00:002014-02-17T14:57:06.454+00:00Thinking outside the brand box<div class="separator" style="clear: both; text-align: center;">
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Building a strong, recognisable brand and creating fluid brand awareness is a challenge that many of us in the marketing world face. According to the experts of the Oxford English Dictionary, a brand is ‘a type of product manufactured by a particular company under a particular name.’ They also explain that brand awareness is ‘the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.’ <br />
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Simple and to the point. Unfortunately, they forgot to mention how important your brand is to your business and how if you are not willing to adapt it you can easily loose the brand awareness you have worked so hard to achieve over the years. <br />
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The face of marketing and advertising is changing as the technology and way people communicate continues to change. Gone are the days when a simple advert in the local paper would alert customers to your latest offers. Gone are the coveted newspaper and magazine review articles highlighting your brand and services. Even television adverts are less effective as Live Pause and DVR becomes common place and customers zip through the ‘annoying commercials.’<br />
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Today’s advertisers face using all the old avenues (newspaper, magazine, outdoor and television) in addition to the almost duplicated forms online. Does this really mean anything for companies and their brands? Some would argue that it means there are just more places to advertise and all they really need to do is add a few more people to their marketing department to make sure all the avenues are covered.<br />
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The reality – your brand needs to build not only based on your desires and needs but also based on your customer’s desires and needs. But how is this different to 10 or 20 years ago? Building a solid brand has always been about communicating with your potential customer and creating a bond with them to encourage brand loyalty. So how is today different? Today potential customers not only want to know about the brand but they want to feel a part of it. They want to know that by committing to your brand and products that they are committing to something they themselves approve. Customers are not willing to stay with a brand that does not share their values. And companies have started to take notice of this trend.<br />
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A perfect example is of IKEA’s new sustainability campaign. IKEA’s UK and Ireland marketing manager Pete Wright told Marketing Week that their new campaign wants to focus on explain who IKEA really is. They feel that the sustainability is a natural way of life that is a big part of who IKEA is. Through this campaign, they are not only focusing on themselves but also on the customers who share their stand. They are in essence building their brand awareness while connecting on a new level with their core customers and potential customers.<br />
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The campaign will feature TV and radio adverts but will also utilise digital advertising and social media to continue to connect with customers. It won’t be just about what IKEA has to offer them, it will be tips and ideas for customers to be sustainable too. They will connect with them on a personal level solidify a brand loyalty that will last.<br />
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Want to know more about brand awareness and loyalty for your company? We know what you need to make the next step. <a href="mailto:info@digity.co.uk" target="_blank">Contact us today</a>.<br />
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-36165867757677242432014-02-10T12:41:00.000+00:002014-02-10T12:44:46.586+00:00Team Digity takes on Sport Relief<div class="separator" style="clear: both; text-align: center;">
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This March a courageous team from Digity will be running for charity. Participating in Sport Relief 2014, Chris and Ann will join hundreds of other men and women in Wokingham on Sunday 23 March for the 3 Mile Run in the Sport Relief Games while raising funds for charities in the UK and abroad.<br />
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Sport Relief is the weekend, every two years, when the British public can get active, have fun and raise cash to help people living incredibly tough lives both in the UK and around the world. Fundraisers get sponsored for Sport Relief, and go the extra mile by organising sports tournaments, quizzes and challenges to raise even more cash. It all leads up to the Sport Relief weekend and a fantastic night of TV on the BBC.<br />
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This year the approach is slightly different. The first ever Sainsbury’s Sport Relief Games will take place from Friday 21st March to Sunday 23rd March. This unmissable weekend will feature three massive fundraising events – the Mile, the Swimathon and the Cycle. Thousands of venues are participating up and down the country.<br />
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The Digity Sport Relief Team will post photos on Facebook of their training progress in the lead up to 23 March. The team’s goal is to raise £200 for projects that support and help vulnerable, disadvantaged people in a variety of ways. Help them reach their goal today. Donate now at their Sport Relief Team Page.<br />
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-68711152309296728532014-02-06T11:00:00.000+00:002014-02-06T11:00:00.866+00:00Tweet yourself to success<div class="separator" style="clear: both; text-align: center;">
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<a href="http://1.bp.blogspot.com/-UauAvKLHsU8/UvDwQsonX2I/AAAAAAAAAGw/g_5DaRNntU0/s1600/Twitter+150.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-UauAvKLHsU8/UvDwQsonX2I/AAAAAAAAAGw/g_5DaRNntU0/s1600/Twitter+150.png" /></a></div>
Talk about making the most of Twitter! The American company Esurance launched a Twitter campaign with their television advert immediately after the Super Bowl. They are giving away the $1.5 million they saved for getting the first advert after the Superbowl (as opposed to one during the game).<br />
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<span class="fullpost">They received 200,000 tweets in the first minute and are over 2.1 million tweets using the hashtag #EsuranceSave30. To top of the volume of Tweets, the campaign itself has received over 1 billion impressions according to Esurance’s ad agency. The winner will be selected from the tweets made during the 36-hour contest window.</span><br />
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Looking to make your Twitter page work for you? <a href="http://www.digity.co.uk/contact-us/4580543262" target="_blank">Get in touch</a> today.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-9864463435605102332014-02-05T11:57:00.001+00:002014-02-05T11:57:41.939+00:00Who bought the most expensive advert spots on telly?<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-iEk-oYdWsME/UvDp0r2NHZI/AAAAAAAAAGY/CmOPKLZ-Ikg/s1600/Super_Bowl_XLVIII_logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-iEk-oYdWsME/UvDp0r2NHZI/AAAAAAAAAGY/CmOPKLZ-Ikg/s1600/Super_Bowl_XLVIII_logo.jpg" height="183" width="200" /></a></div>
The Super Bowl is considered ‘the game’ in the Professional American Football schedule for many fans. It pits the best two teams of the NFL against each other to find out who is the best each year. But for everyone else, it is the one day of the year where advertisers try to create new and iconic television ads that will be remembered forever.<br />
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To book an advert in this year’s Super Bowl, it was a hefty $4 million for a 30 second spot. With a price tag that would zap most advertising budgets, the big guns vie for a coveted spot because of the 111.3 million viewers who will watch the game live and then talk about it the next day at the water cooler and now online as they happen. It is also one of the few events that won’t get recorded and have the adverts fast-forwarded because viewers want to see the adverts.<br />
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Some advertisers will use their time slots to promote and strengthen your brand (like Budweiser) while others will promote new products (like many of the car brands). And there is a mix reaction to the adverts and what constitutes as a success and a flop. In today’s social scene, one judge is how many times the advert is viewed/shared/mentioned.<br />
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We’ve picked some of our favourites that we think hit the mark for impressive. Some pulled on our heart strings while others were just good concepts.<br />
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Budweiser - Puppy Love<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/uQB7QRyF4p4" width="560"></iframe><br />
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Duracell - Trust Your Power<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/u2HD57z4F8E" width="560"></iframe><br />
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Toyota - Highlander<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/N5A3R4XqhOA" width="560"></iframe><br />
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Jaguar - British Villains<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/2Bls1KKDwmo" width="560"></iframe><br />
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Beats Music - Goldilocks<br />
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Kia - The Truth<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/Ob-wn52Dkmk" width="560"></iframe><br />
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Microsoft - Empowering<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/qaOvHKG0Tio" width="560"></iframe><br />
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T-Mobile - We killed the long-term contract<br />
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Of course these are just some of the 2014 adverts. there are some Super Bowl adverts that were created and have stood the test of time. These ads are memorable and have often been parodied or revived years on. Here are just a few of our favourite ones:<br />
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Coca-Cola - Have a Coke and a Mean Joe Green (1980)<br />
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Apple - 1984 (1984)<br />
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Pepsi - Cindy Crawford (1992)<br />
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McDonald's - The Showdown (1993)<br />
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Budweiser - Frogs (1995)<br />
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Monster.com - When I grow up (1999)<br />
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Volkswagen - The Force (2012)<br />
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And now we wait for next year and what the creative agency giants will have in store for us.<br />
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Did you catch any of the Super Bowl Ads? Where there any that stood out for you?</div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-37016697631896720142014-01-20T09:26:00.005+00:002014-01-20T09:26:50.418+00:00Preparing for a career in Marketing<div class="separator" style="clear: both; text-align: center;">
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We frequently receive enquiries in regards to vacancies, internships and work experience. Last week we received a request from a young man who is preparing to go to Uni and he just wanted some advice in regards to preparing for a career in marketing. <br />
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Read on for my views on the following key areas:<br />
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<li>Choosing the right course</li>
<li>Identifying the type of role you'll enjoy & excel within</li>
<li>Building relevant experience (vital!)</li>
<li>Marketing yourself</li>
<li>Using social media to boost not destroy your appeal</li>
<li>Building your own network of contacts</li>
<li>Finding ways to stand-out from the crowd</li>
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<a name='more'></a><b>Course Choice</b><br />
Focus on a Marketing related course or Business Studies at the very least. In my opinion and from what I've seen in my career, there’s no substitute for relevant experience in the work place. Your degree will definitely be a foot in the door but after that it’ll come down to your passion and ability to achieve results.<br />
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<b>What Type of Marketing Role Do You Want?</b><br />
Technology is helping to create new specialist roles all the time so think about the type of career/job you'd enjoy and excel at. Are you an organised person who would love to create huge events or do you enjoy technology and want to play a part in helping companies engage people online? This is where your early experiences will really help - there's nothing like working within a team and covering a few areas to focus the mind.<br />
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When you go in to marketing you’ll likely be either client side (i.e. working within a Marketing department for a company) or Agency side (where you’ll be servicing various clients – potentially in different industries). Have a think about what you like the sound of – agencies tend to bring the variety, buzz and fast pace (often with long hours if you want to make an impact) whereas going client side has a more steady (yet not necessarily any less pressurised) flow to it - often focused on maximising results from agencies. It all depends on the company and what you enjoy doing and whether you feel you'd progress better within a large or small team.<br />
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<b>Build-up Relevant Experience</b><br />
Make sure you focus on building experience during your time at Uni. Outside of any paid work you may achieve, get involved with any clubs/associations that need help to boost their marketing and look for internships/jobs during the summer breaks. It's often the case that employers want to see experience on your CV, even if you've only just graduated, so go out and make things happen - even if it's in un-paid roles, you can still achieve success to showcase in the future. Whether you're helping the student union market their events, helping local businesses get on social media & build a following or working in more relevant roles during the holidays, build a case study to present to potential employers and be able to provide references.<br />
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<b>Marketing Yourself</b><br />
In today’s market place you've got to keep focused, resolute and active when taking your CV out to potential employers. Too many people write an email or fill in an application and rely solely on that and give-up if they don’t hear back. Don’t be afraid to ask for feedback – someone wrote to me to enquire on her application progress and it turned out her CV hadn’t actually reached me. As a result of that follow-up though, she ensured it did and she actually ended up getting a job.<br />
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<b>What Does Your Social Media Profile Say About You?</b><br />
Social media is there to be sociable but when it's public, you've got to focus on using it as a positive way to demonstrate your interests and personality in a way that would engage a potential future employer. So think about that and use it as a way to add credibility, not put anyone off.<br />
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<b>Get Connected</b><br />
Where you get jobs or experience and meet professionals, add them on LinkedIn, Twitter etc. – you never know who could come in handy in the future and it enables them to follow your progress too.<br />
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<b>Standing Out From The Crowd</b><br />
When your CV lands on a potential employers desk you need to expect it to be alongside many others - so think about how you can make it stand-out. Consider the design and whether you have enough to create a website or blog to add further insight in to the key areas. If you get involved in clubs/associations or have ideas for yourself, don’t be afraid to put a website together (there are plenty of free website builders these days) and start marketing it yourself . Consider how to get Google to take notice of it, how to utilise social media to gain attention and use google analytics to understand more about what’s taking place on a daily basis. Regardless of your CV, making something happen will help you stand out from the crowd. It’s not about having to create the next facebook but it’s about showing an aptitude to learn and develop a skill-set which will form the basis for your career. Technology and opportunities are evolving every day so make the most of them.<br />
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I hope this helps provide you with key areas to be mindful of going forward. Be proactive and keep focused on improving as there are definitely employers who will see those characteristics as vital components.<br />
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Good luck and if you have any questions or advice to add, feel free to add comments below.<br />
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<b>Chris Lunn</b> </span><br />
<span class="fullpost">Director </span><br />
<span class="fullpost"><a href="http://www.digity.co.uk/">Digity Marketing</a></span>Anonymoushttp://www.blogger.com/profile/15264344047069041674noreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-44149992342140793252014-01-17T11:30:00.000+00:002014-01-17T11:30:01.580+00:00Twitter expands ad targeting for 2014 <div class="separator" style="clear: both; text-align: center;">
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Twitter has just announced that it will start utilising your own customer relationship management (CRM) databases for targeted advertising in a variety of ways. This will allow advertisers a chance to specifically target their customers on Twitter with their unique offer or promotion.<br />
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In simple terms, a company that has a list of members, newsletter subscribers, customers, etc. can promote an offer exclusively to those members who are on Twitter. The company supplies Twitter with the email addresses of their members/customers and Twitter then matches the information to the accounts and shows the special offer to only those users as a Promoted Tweet. The goal being to increase awareness as well as offer customers special offers encouraging them to be repeat customers.<br />
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Twitter is also offering targeting via Twitter IDs. If a company is trying to reach potential customers, they will select certain terms to look for in Twitter account bios and their followers and then be featured as a 'Promoted account' to these potential followers. The goal here is to increase followers and brand advocates.<br />
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This new targeting can work both ways – including and excluding members/potential followers. For example, if you are running a promotion to get new customers using a new list of contacts but do not want this to be seen by current members who fit the Twitter ID targeting, they can be excluded. This allows companies to create very targeted and efficient campaigns.<br />
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CRM ads are a step in the right direction for making the most of your advertising budget. If you know you want to utilise Twitter to its fullest potential, this new type of advertising is the way to go. Like the targeted Facebook ads it makes the most of the information available about the users and puts your ad in front of the customers and potential customers that will benefit the most from it.<br />
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There is still the risk that a Twitter user will choose not to have ‘tailor ads based on information share by ads partners’ but that does respects the users choice of privacy.<br />
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Are you interested in see what Twitter ads can do for your business? <a href="mailto:info@digity.co.uk">Contact Digity</a> today to find out more.<br />
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-16623510058547681212014-01-15T13:10:00.000+00:002014-01-15T13:10:39.825+00:00Enjoy responsibly – mobiles downWith the rise of mobile phone usage, some people think that the art of conversation is being lost – including Guinness. They have recently launched an advert politely asking Guinness drinkers to enjoy responsibly by putting their mobiles away.<br />
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<a href="http://1.bp.blogspot.com/-hO2QIEydYs0/UtZwNysii-I/AAAAAAAAAF4/DIjWQl9pUvE/s1600/Guinness+advert.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-hO2QIEydYs0/UtZwNysii-I/AAAAAAAAAF4/DIjWQl9pUvE/s320/Guinness+advert.jpg" width="233" /></a></div>
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<a name='more'></a><span class="fullpost">Do customers really want to be told to put their phones away to enjoy a pint? Many would argue that the point of going to the pub is to socialise and Guinness seems to be focused on this. Is Guinness making a wise advertising move?</span></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-3144827458899540315.post-3103022938764526612014-01-13T10:50:00.000+00:002014-01-13T10:50:04.807+00:00Make your Facebook page work for you <div class="MsoNormal">
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">So you've finally created a Facebook page for your business –
great! Now you need to keep it active or you won’t increase your likes,
customer interaction or sales. So how do you make the most of your Facebook
page without inundating followers with self-promotion that will most likely get
passed over?<o:p></o:p></span></span></div>
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time for updates</span></b><span style="line-height: 115%;"><br />
The first thing you need to do is set aside some time to come up with your
Facebook updates. While spur-of-the-moment posts are great for your personal
account, a business page should be a bit more thought out. The purpose of the
page is to focus on promoting your brand and interacting with your customers.
And this should be reflected in your posts. So setting aside time weekly or
once a month to decide what you are going to post about is a must.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="line-height: 115%;">Quality
not quantity</span></b><span style="line-height: 115%;"><br />
Many new businesses are tempted to post anything and everything on the page to
get likes and make it look like the business is active. This is actually
counterproductive. If you post ‘junk’ posts, those whose newsfeed you do appear
on will overlook you because they know there isn’t anything for them and might
even hide you from their newsfeed. Instead of posting everything you can think
of, think about what you want to promote, discuss or encourage your customers
to interact about. You will get more likes from good quality posts than from
numerous generic posts.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="line-height: 115%;">Pictures
really are worth a thousand words</span></b><span style="line-height: 115%;"><br />
Facebook is an image heavy platform and followers are more likely to notice
your post if there is a photo with it. And we don’t mean some random photo with
your post, it should be relevant to the content but also interesting. Unless
you are fortunate enough to have a business that involves cute babies and pets,
not all your business photos will be interesting. So you need to consider why
you want to post a photo. If you are showcasing a product, make sure the photo
represents that product but in appealing way.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="line-height: 115%;">Keep it
simple</span></b><span style="line-height: 115%;"><br />
Posts don’t need to be essays to be effective. Keeping them short and to the
point is best as followers scan their newsfeeds and tend not to click ‘read
more’ unless it is a very interesting post. This applies to your links as well.
Usually if you past a link into your update area, a populate link box will come
up with a hyper link and image of what you are linking to. Once this happens,
you can delete the link from the update itself without deleting the access to
the link. This is a good practice as it keeps the update clean.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="line-height: 115%;">Call to
action</span></b><span style="line-height: 115%;"><br />
Facebook updates aren’t just for you. They are for your followers and potential
followers. That being the case, almost every single post you have should have a
call to action, even if it is simply asking what the followers think. If a
follower likes or comments on a status/photo, it is more likely to appear in
their friends’ newsfeed and increases the potential for more likes and link
clicks. But it won’t happen if you don’t encourage followers to interact with
you.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="line-height: 115%;">Link
back</span></b><span style="line-height: 115%;"><br />
Most business pages serve to push customers back to their company’s website.
While posting updates and images is nice, the main purpose is to link followers
and potential followers back to your website to increase your sales. So
whenever possible, you should include a link back to your website. <o:p></o:p></span></span><br />
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<span style="line-height: 115%;"><b>Boost your posts</b></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;">Facebook has a powerful and targeted advertising system enabling you to boost the exposure of your page and posts out to a wider audience via it's paid for advertising service. Once you've got your page running well, this has to be a key part of your plan to move it to the next level.</span></span></div>
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<span style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Are you looking to make the most of Facebook and other
social media? We can help. <a href="mailto:info@digity.co.uk" target="_blank">Contact Digity</a> today to find out more.</span><span style="font-family: LubalinGraph LT; font-size: 12pt;"><o:p></o:p></span></span></div>
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