Why Tailored Landing Pages Are An Essential Part of Your Social Media Strategy

Landing pages are an essential element of web browsing: every one of us has arrived on a landing page, even without knowing. Clicking on online ads, registering webinars, downloading surveys and white papers all rely on landing pages to move you on your customer journey. 

It’s no surprise therefore that these pages are a de-facto tool for marketers. They convert visitors into customers.  You access custom landing pages through a link or a button in an ad or a banner and are built for a specific objective. 

Over 80% of small and medium-sized businesses use social media

With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.

Social media allows SMB to increase awareness of their brand and generate new leads. It is becoming such a standard in marketing plans that having a budget for social media advertising is essential and on the rise.

Case Study: Making mobile advertising work for your business

In recent statistics gathered by accounting firm PwC, UK internet users spend an average of one-in-seven online minutes accessing their social networks. According to the most recent IAB digital ad spend figures, social ad budgets have increased 53% in the last year, creating an online spend of over £3bn. One of the main reasons for such an increase is the rise in use of mobile technology – smart phones and tablets, enabling users to access their accounts anywhere. 

What does this mean for advertisers? It means that one of the major channels for getting your message out there is via the realm of the social networking world. Increasing your online spend is the first step to taking advantage of these users but it not the only thing you need to be aware of. Mobile advertising is continuing to grow and a proactive business will invest in utilising social media on mobiles.

Are your social media icons correct?

Interesting icons are a great way to add a visual spice to the links for your social media pages. But did you know that every social media platform has standards they require when using their logo?

Facebook Introduces More Business-Friendly Promotions Policy

Facebook has made it easier for smaller businesses to utilitise their pages for promotions, brand awareness and introducing new products.The site no longer requires promotions to be exclusively administered through apps; now, they're allowed to be administered on Pages, as well.

What does this mean for your company's Facebook page? It means if you run a promotion on your page, to enter users/customers can:

• Post on the page or comment/like the page post
• Message the page to enter
• Vote for something via the 'like' button

Tweet any part of an article?

A recent New York Times experiment allowed users to tweet specific sentences in a trial article with the link going straight through to the section of the article the tweet was taken from. They had an 11 times higher frequency of article tweeting than the top 500 shared articles the previous month. The hope is there will be more sharing because it is not always the headline that readers find interesting. 

Is this the next wave of tweeting?

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