The New Facebook Update & How Your Company Can Utilize It

 Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.

Over 80% of small and medium-sized businesses use social media

With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.

Social media allows SMB to increase awareness of their brand and generate new leads. It is becoming such a standard in marketing plans that having a budget for social media advertising is essential and on the rise.