Digity; Responsive In A Multi-Screen World

The days of simple html or flash are behind us and your business now needs to target users on mobile, tablet and desktop devices, serving content to them in different ways.  The common term for websites which serve all 3 needs is 'responsive'.

It's easy to assume that some types of people will typically just use one type to device to find you but research shows that 90% of people use multiple screens sequentially to accomplish a task over time.  The average person uses a combination of 3 different screens every day and smartphones are the most common starting place for online activities.

Apps - Just Cool & Funky Extensions Or Powerful Routes To Market?

Over recent months I've been lucky to spend time with some talented leaders of different companies in the tech sphere.  Whilst we've discussed the successes and missed opportunities they've had over the past few years, the quandry of apps came up.  From a technical point of view, an app is rightly seen as an extension of functionality and accessability to deliver to your consumer. 

From my point of view, that of a marketer, it's an opportunity to get your brand noticed in one of the most vibrant market places online right now.  There are over 1.3m apps available via the Google Play Store and 1.2m via the Apple App Store.  To add further context, in June Apple announced that over 75bn apps had been downloaded.

Goodger Design Associates launch new mobile friendly website

We're delighted to launch the new mobile and tablet friendly website for Goodger Design Associates. The previous version relied on flash elements which were not compatible with some modern mobile devices so this new html 5 version retains the original design whilst being consistent across all devices now.

Goodger Design Associates are a professional practice of chartered landscape architects with a successful track record of over ten years. 

Apple sells 37m iphones and 15.4m ipads in Q1! Are you maximising your opportunity?

There is lots of talk about the economic down-turn in the USA but one company which is leading the way in innovation and success is Apple.  They registered $46bn in revenue over this time period and sold a tremendous amount of smart devices.


Whilst this is great for Apple shareholders, the opportunity actually extends to every business.  More and more people are switching to smart phones and tablets and this is resulting in more and more visits to websites taking place from mobile devices.  As a result, there are many opportunities to reach your target market which simply didn't exist before - from location based searches, general surfing, apps and of course social media.