Monday 30 January 2012

To Tweet Or Not To Tweet...That Is A Common Question!

As someone who dedicates a fair amount of time to face-to-face networking, I am often asked by  people I meet as to whether they should 'tweet' (i.e. post updates via twitter, the popular social networking website).

As a marketer I've kind of grown up with the old saying "there's no such thing as bad publicity" etched in to my brain so in that sense, if you're making some noise, then good for you!  I will however caveat that with some other points to bear in mind:

Wednesday 25 January 2012

The Accessories Crowd Website Goes Live!

I was delighted to open my email this morning and find out that The Accessories Crowd website has now gone live!  This website has been created by my good friend James Bennett who has many years experience within the mobile sector and he has big plans to help people like me, enjoy their gadgets even more!

This is definitely a website to add to your favourites as if you're in to your gadgets like I am, it will definitely inspire when thinking about how to protect your devices whilst making a bit of a statement at the same time.

As a gesture to our Digity following, he is happy to extend his launch offer of 10% off your first order.

Apple sells 37m iphones and 15.4m ipads in Q1! Are you maximising your opportunity?

There is lots of talk about the economic down-turn in the USA but one company which is leading the way in innovation and success is Apple.  They registered $46bn in revenue over this time period and sold a tremendous amount of smart devices.

Whilst this is great for Apple shareholders, the opportunity actually extends to every business.  More and more people are switching to smart phones and tablets and this is resulting in more and more visits to websites taking place from mobile devices.  As a result, there are many opportunities to reach your target market which simply didn't exist before - from location based searches, general surfing, apps and of course social media.

Friday 6 January 2012

Blacks Leisure Go Into Administration - What Can Be Done To Save The High Street?

Given the economy, but more importantly the change in user habits, the High Street has today seen another one of it's major supporters face a financially tough time as Blacks Leisure go in to Administration.

This is the latest in an increasing line of major High Street brands who are trying to deal with an evolving market place rather than riding the wave and going with it.  There's an old phrase; "we're going to hit the high street" and I think that phrase continues to grow in significance as each year passes as I plan my visits to the shops with military precision now - and I literally hit the places I need as quickly as possible and get out equally as fast!  So what could change/evolve to help?  I've got a few ideas...

Thursday 5 January 2012

New Anthony Mullan Window Display Installed

Here's a snapshot from the Anthony Mullan furniture showroom in Virginia Water after the £150,000 Giveaway window vinyls were installed.  
It looks great and if you're in the market for a new kitchen, don't delay in registering for one of their exclusive £2,500 vouchers here.

Tuesday 3 January 2012

Happy New Year!

Ok so it's a new year and time to re-focus on the Blog...let's see how it goes!

Here's to a productive 2012 and despite the doom and gloom in the media there are plenty of opportunities to compete for. That's my keyword for 2012...'compete'. I won't pretend anything will be easy this year but it would be boring if it was wouldn't it ;)