Do You Need More Traffic?

This sounds like I'm getting ready to pitch a new solution to you which is going to drive tonnes of traffic in your direction.  In actual fact it's a genuine question that I recommend everyone ask themselves and conduct some internal research before answering.


The thought process behind this is fairly simple;  do I need a greater quantity of traffic or do I need those visitor numbers to be more relevant to meet my objectives?  Naturally to answer this you need to know what your objectives are, but let's say you sell shoes and your instinct tells you that your traffic is at a good level.  Would you rather have 100 people visit your website and 2 of them make a purchase or 10 people visit your website where 5 of them do?  Naturally it would depend on the cost per acquisition for the 2 vs the 5 and whether you can scale either model but you get my point and if you know your current cost per sale, you'll at least know if you're getting better or worse in your achievements as time goes by.


So how can you tell if you need more?