Marks and Spencer is a well-known brand in the UK but it has sometimes been seen as the ‘older generation’s’ store. Indeed M&S has been working to change this perception over the past few years with more modern and chic ranges of clothes and homeware and affordable food like ‘Dine in for £10’. Now they are looking to connect even more with their customers by rolling out advertising campaigns online, before print and television.
Monday 9 December 2013
Tuesday 3 December 2013
What does this mean for advertisers? It means that one of the major channels for getting your message out there is via the realm of the social networking world. Increasing your online spend is the first step to taking advantage of these users but it not the only thing you need to be aware of. Mobile advertising is continuing to grow and a proactive business will invest in utilising social media on mobiles.