Why Infographics could Change the World

Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.

The Dos and Don’ts of Twitter

Social Media is an incredibly powerful tool, however it won’t just automatically help your business. You need to know how to create an accessible and relevant page, attract followers and how to keep them entertained and loyal. If you do it right, Twitter could be your right-hand man, attracting browsers and turning them into loyal customers. If used badly, Twitter is a waste of time and can even turn potential customers away.

The New Facebook Update & How Your Company Can Utilize It

 Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.

Over 80% of small and medium-sized businesses use social media

With more and more people constantly logged into the social media world, it is no surprise to find out that over 80% of small to medium-sized businesses (SMB) use social media to market themselves. Recent research done by LinkedIn found that of the 81% of businesses that use social media, 94% of them use it for their marketing.

Social media allows SMB to increase awareness of their brand and generate new leads. It is becoming such a standard in marketing plans that having a budget for social media advertising is essential and on the rise.

Make your Facebook page work for you

So you've finally created a Facebook page for your business – great! Now you need to keep it active or you won’t increase your likes, customer interaction or sales. So how do you make the most of your Facebook page without inundating followers with self-promotion that will most likely get passed over?

Case Study: Making mobile advertising work for your business

In recent statistics gathered by accounting firm PwC, UK internet users spend an average of one-in-seven online minutes accessing their social networks. According to the most recent IAB digital ad spend figures, social ad budgets have increased 53% in the last year, creating an online spend of over £3bn. One of the main reasons for such an increase is the rise in use of mobile technology – smart phones and tablets, enabling users to access their accounts anywhere. 

What does this mean for advertisers? It means that one of the major channels for getting your message out there is via the realm of the social networking world. Increasing your online spend is the first step to taking advantage of these users but it not the only thing you need to be aware of. Mobile advertising is continuing to grow and a proactive business will invest in utilising social media on mobiles.

Are your social media icons correct?

Interesting icons are a great way to add a visual spice to the links for your social media pages. But did you know that every social media platform has standards they require when using their logo?

Facebook Introduces More Business-Friendly Promotions Policy

Facebook has made it easier for smaller businesses to utilitise their pages for promotions, brand awareness and introducing new products.The site no longer requires promotions to be exclusively administered through apps; now, they're allowed to be administered on Pages, as well.

What does this mean for your company's Facebook page? It means if you run a promotion on your page, to enter users/customers can:

• Post on the page or comment/like the page post
• Message the page to enter
• Vote for something via the 'like' button