A New Dislike Button on Facebook. What does this Mean for your Business?

The creation of a dislike button has long been encouraged by Facebookers. And now, Facebook have finally found a solution to these demands. Whereas a dislike button could be used as a mechanism to down-vote posts and contribute to cyber-bullying, Facebook’s solution seems to solve these problems. Facebook is developing 7 different emotions to be used instead of the Like button, such as love, laugh, cry, anger and shock. This development is aimed to increase empathy through social media, as ‘liking’ a status is sometimes not appropriate if the topic is sad or serious. These new Facebook reactions are being tested in Ireland and Spain, but while we wait, let’s think about how this update can be used by savvy marketers.

7 ways to Incorporate Video into your Marketing

Did you know that viewers retain 95% of a message when they watch it in a video, but only 10% when reading it in text? It’s no wonder that video marketing content is on the rise, as 64 percent of consumers are more likely to buy a product after watching a video about it! So is your business considering video marketing?

Why Facebook Is The Way Forward For Your Business

Social media is a hugely powerful tool in digital marketing. In order to grow your business you have to be aware of how to fully utilize the capacity of social media platforms such as Facebook and Twitter.

Why ‘Influencer Marketing’ is the Future and What it means for You

There are so many options on how to best reach customers nowadays, from traditional media to the ever-growing influence of social media platforms. However, through social media’s success, a new marketing category has emerged, called ‘Influencer Marketing’. 

Why Infographics could Change the World

Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.

The Dos and Don’ts of Twitter

Social Media is an incredibly powerful tool, however it won’t just automatically help your business. You need to know how to create an accessible and relevant page, attract followers and how to keep them entertained and loyal. If you do it right, Twitter could be your right-hand man, attracting browsers and turning them into loyal customers. If used badly, Twitter is a waste of time and can even turn potential customers away.

The New Facebook Update & How Your Company Can Utilize It

 Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.

The Benefits of Quality Web Design

First impressions count when it comes to website design. Contrary to the motto, people will definitely judge your book by its cover, so ensure your website is appealing, relevant and engaging. Many potential customers will flick in and out of your website within a couple of seconds if they aren’t intrigued or interested. It takes something special to keep your audience inspired and a lot more to persuade them to get in touch or buy your products.

Slides to Accompany 'Making Digital Marketing Pay' at The Real Business Club

We hope that you enjoyed the presentation at The Real Business Club meeting on Monday 8th June 2015 in Wokingham.  Due to time constraints the session ran at pace but here is a re-cap of our top 10 tips to improve your online performance.  Naturally if you'd like to discuss this further and how we can help, get in touch.

Why Tailored Landing Pages Are An Essential Part of Your Social Media Strategy

Landing pages are an essential element of web browsing: every one of us has arrived on a landing page, even without knowing. Clicking on online ads, registering webinars, downloading surveys and white papers all rely on landing pages to move you on your customer journey. 

It’s no surprise therefore that these pages are a de-facto tool for marketers. They convert visitors into customers.  You access custom landing pages through a link or a button in an ad or a banner and are built for a specific objective. 

Digity; Responsive In A Multi-Screen World

The days of simple html or flash are behind us and your business now needs to target users on mobile, tablet and desktop devices, serving content to them in different ways.  The common term for websites which serve all 3 needs is 'responsive'.

It's easy to assume that some types of people will typically just use one type to device to find you but research shows that 90% of people use multiple screens sequentially to accomplish a task over time.  The average person uses a combination of 3 different screens every day and smartphones are the most common starting place for online activities.

How To Develop Effective Search Engine Rankings

We work with a variety of clients within a number of industries and we see day-in, day-out the value of ranking your website towards the top of the first page on the major search engines.  It's a game changer.

The first area to work on is identifying the keywords and phrases that are going to bring you valuable traffic.  Terms related to your brand are vital and if your website is well structured, that should be relatively straight forward, especially when combined with a location.  The terms which will make a difference for you and bring new enquiries in to the business are those related to your products or services and this is where you need to invest in resource; either internally or externally but it requires time and logic.

Apps - Just Cool & Funky Extensions Or Powerful Routes To Market?

Over recent months I've been lucky to spend time with some talented leaders of different companies in the tech sphere.  Whilst we've discussed the successes and missed opportunities they've had over the past few years, the quandry of apps came up.  From a technical point of view, an app is rightly seen as an extension of functionality and accessability to deliver to your consumer. 

From my point of view, that of a marketer, it's an opportunity to get your brand noticed in one of the most vibrant market places online right now.  There are over 1.3m apps available via the Google Play Store and 1.2m via the Apple App Store.  To add further context, in June Apple announced that over 75bn apps had been downloaded.