Tuesday, 7 July 2015

The Benefits of Quality Web Design

First impressions count when it comes to website design. Contrary to the motto, people will definitely judge your book by its cover, so ensure your website is appealing, relevant and engaging. Many potential customers will flick in and out of your website within a couple of seconds if they aren’t intrigued or interested. It takes something special to keep your audience inspired and a lot more to persuade them to get in touch or buy your products.

Consistency
Firstly, your website should be consistent with other online media, including Facebook, Twitter and Pinterest. A consistent visual language and tone should be used in each context, on both online and print media such as business cards, posters and brochures. Creating a consistent tone for your business engages your audience and personalises your company, constructing a dialogue between you and your customers. Your tone and visuals should be coherent throughout your business.

Aesthetics
The aesthetic appeal of your website is imperative for engaging the eyes of potential customers. Movement such as sliders and pop-ups maintain the audience’s interest, whilst creating a direction for the audience to follow. For example, a pop-up as you enter the page for a restaurant one afternoon might guide you to the dinner menu, intriguing the customer’s taste buds, encouraging them to take their spouse for dinner that evening. However, do not overload your audience with movement and visuals. Confusing navigation and obscured call to action will deter your potential customer. Clear pathways for the audience to discover who you are, what you do and how they can contact you are vital.

Recognition

 Particularly engaging, noteworthy and original website designs can be submitted to CSS Galleries to be showcased to a huge range of audience. This brings in extra traffic, potential customers and also adds to your authority through being discussed across the web and showcased as a professional website. Feedback can also be obtained from CSS Galleries, as well as being a great way to find inspiration for your own website.
Ensure your website is clearly accessible on all browsers, particularly Firefox, Opera, Safari, Torch and Chrome. Professional web designers like us will make sure your website is clearly viewable on major web browsers, maintaining your attractive, functional and professional appearance.

Evolution
Be ready for a facelift every few years. With a professionally designed website it is easy to update and keep your website fresh for a prolonged period of time, compared to an amateur website. Search engines will also rank you more favourably, as they like sites that are constantly being updated with new content. However, every few years technology and design trends change drastically, and you NEED to stay on top of the latest developments. With a professional and quality website you will rarely need a complete revamp; aesthetic tweaks and changes to functionality will keep you website looking up-to-date and trendy.

Analytics & Insight
It is important to keep track of whether your website is attracting customers and how. By enabling services such as Google analytics (free to set-up) or other web-tracking statistics, you can see what is effective on your website, and what needs updating.

Responsive
Our multi-screen professional websites contain high-powered, built-in features which are designed to meet the needs of your business and customers.  Whether they are using a laptop or mobile phone, we’ll ensure their experience is positive and they are inspired by what they see.



If you have any questions, feel free to get in touch with our team (info@digity.co.uk) or call: 01189 100 012.

Catherine Dove

Digital Marketing Assistant
Digity, Online Marketing

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