First impressions count when it comes to
website design. Contrary to the motto, people will definitely judge your book
by its cover, so ensure your website is appealing, relevant and engaging. Many
potential customers will flick in and out of your website within a couple of
seconds if they aren’t intrigued or interested. It takes something special to
keep your audience inspired and a lot more to persuade them to get in touch or buy
your products.
Consistency
Firstly, your website should be consistent with other online
media, including Facebook, Twitter and Pinterest. A consistent visual language
and tone should be used in each context, on both online and print media such as
business cards, posters and brochures. Creating a consistent tone for your
business engages your audience and personalises your company, constructing a
dialogue between you and your customers. Your tone and visuals should be
coherent throughout your business.
Aesthetics
The aesthetic appeal of your website is imperative for
engaging the eyes of potential customers. Movement such as sliders and pop-ups maintain
the audience’s interest, whilst creating a direction for the audience to
follow. For example, a pop-up as you enter the page for a restaurant one
afternoon might guide you to the dinner menu, intriguing the customer’s taste
buds, encouraging them to take their spouse for dinner that evening. However,
do not overload your audience with movement and visuals. Confusing navigation
and obscured call to action will deter your potential customer. Clear pathways
for the audience to discover who you are, what you do and how they can contact
you are vital.
Recognition
Particularly engaging, noteworthy and original website designs can be submitted to CSS Galleries to be showcased to a huge range of audience. This brings in extra traffic, potential customers and also adds to your authority through being discussed across the web and showcased as a professional website. Feedback can also be obtained from CSS Galleries, as well as being a great way to find inspiration for your own website.
Ensure your website is clearly accessible on all browsers,
particularly Firefox, Opera, Safari, Torch and Chrome. Professional web
designers like us will make sure your website is clearly viewable on major web browsers,
maintaining your attractive, functional and professional appearance.
Evolution
Be ready for a facelift every few years. With a
professionally designed website it is easy to update and keep your website
fresh for a prolonged period of time, compared to an amateur website. Search
engines will also rank you more favourably, as they like sites that are
constantly being updated with new content. However, every few years technology
and design trends change drastically, and you NEED to stay on top of the latest
developments. With a professional and quality website you will rarely need a
complete revamp; aesthetic tweaks and changes to functionality will keep you
website looking up-to-date and trendy.
Analytics &
Insight
It
is important to keep track of whether your website is attracting customers and
how. By enabling services such as Google analytics (free to set-up) or other
web-tracking statistics, you can see what is effective on your website, and
what needs updating.
Responsive
Our multi-screen professional websites contain
high-powered, built-in features which are designed to meet the needs of your
business and customers. Whether they are
using a laptop or mobile phone, we’ll ensure their experience is positive and they
are inspired by what they see.If you have any questions, feel free to get in touch with our team (info@digity.co.uk) or call: 01189 100 012.
Catherine Dove
Digital Marketing Assistant
Digity, Online Marketing
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