Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.
This originality is
so important in teaching, in business, in giving inspiration and in presenting complex
information. The combination of text, image and layout tells a story that is
more significant to the reader than plain text or complicated graphs.
Infographics are continuously
being recognised for their positive impact in marketing campaigns and their success
in communicating messages and ideas. But why are they so effective?
Attractive Appeal
Attractive Appeal
The creativity in colour, layout and image make infographics
completely unique. They are also easily distinguishable from each other. We
process visuals 60,000 times faster than text, so infographics are super fast
to scan and absorb. 90% of information transmitted to the brain is visual, so
infographics definitely tap into that optic nerve.
Viral Capabilities
Viral Capabilities
Due to the attractiveness and eye-catching nature of
infographics, they are much more likely to go viral! We are more likely to
share images and graphics than pure text, so when an original and interesting
infographic comes along, it can create a viral success. If you embed your
infographics into your website, the share and click responses will increase
your traffic.
Brand Awareness
Brand Awareness
Creating infographics that are integrated or embedded with
your logo is a powerful way to increase brand awareness, and portray your
knowledge and expertise on whatever subject. Conforming infographics to your
business’ colour scheme and style can ensure that your infographics become
recognisable.
Portable
Portable
Infographics can be embedded pretty much anywhere. An
infographic found on Facebook can be downloaded and printed onto leaflets and
brochures. When developing an infographic , the code to put it on a WordPress
blog or website is provided as an embed code. This then creates an automatic
link from their site to yours.
Reliability
Reliability
Due
to its unique way of creating information and its clear way of arrangement and
composition, infographics come across as more persuasive and reliable. Readers
are less likely to doubt what they are seeing, as why would someone go to the
effort of making an infographic with incorrect information? Therefore
infographics are far more convincing and influencing than pure text.
They are memorable!
They are memorable!
The layout of colours, images and graphs make infographics far more memorable. Images are easier to commit to memory than text, and if these creative aspects are utilised well, an infographic can be unforgettable.
If you have any questions, feel free to drop me an email (info@digity.co.uk) or call: 01189 100 012.
Catherine Dove
Marketing Assistant
Digity, Online Marketing
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