If not, you should definitely consider the benefits of doing so. Here are some simple ways to incorporate videos into different aspects of marketing campaigns.
1/ Work out how the video relates to your brand’s story.
Does it break down a complex subject, give useful tips, describe a service or
purely entertain the viewer?
2/Understand how your video can convey expertise and put
your brand in a good light.
3/ Create videos about topics that are relevant to popular
web-based searches. What is researched before the first point of contact?
Perform video search optimization so that your video content ranks
successfully.
4/ Think of where you will publish the video. From your
website, to Facebook, to pinterest to Twitter, a video can enable you to cross
between each social media platform, encouraging followers to follow you on
different media. This will also drive traffic towards your website and improve
SEO ratings.
5/ Identify how many videos you plan to create annually and
develop a template, style or opening that will link your videos to both your
company and eachother. Reusing openings or graphics can maximise your budget.
6/ Try using existing photography and graphics from other
platforms- this will maximise profit and create consistency between unrelated
platforms.
7/ Capture stronger marketing analytics about who watched
the videos, for how long and in what context. If you know what is connecting
with the audience, you can offer more video content at the right place and the
right time.
By incorporating more video into your content marketing campaign with these tips, you can enhance
engagement with your target audience and drive real business results. For great statistics on video marketing see our infographic.
If you have any questions, feel free to drop me an email (info@digity.co.uk) or call: 01189 100 012.
Catherine Dove
Marketing assistant
Digity, Online Marketing
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