Tuesday 27 October 2015

7 ways to Incorporate Video into your Marketing

Did you know that viewers retain 95% of a message when they watch it in a video, but only 10% when reading it in text? It’s no wonder that video marketing content is on the rise, as 64 percent of consumers are more likely to buy a product after watching a video about it! So is your business considering video marketing?
If not, you should definitely consider the benefits of doing so. Here are some simple ways to incorporate videos into different aspects of marketing campaigns.

1/ Work out how the video relates to your brand’s story. Does it break down a complex subject, give useful tips, describe a service or purely entertain the viewer?

2/Understand how your video can convey expertise and put your brand in a good light.

3/ Create videos about topics that are relevant to popular web-based searches. What is researched before the first point of contact? Perform video search optimization so that your video content ranks successfully.

4/ Think of where you will publish the video. From your website, to Facebook, to pinterest to Twitter, a video can enable you to cross between each social media platform, encouraging followers to follow you on different media. This will also drive traffic towards your website and improve SEO ratings.

5/ Identify how many videos you plan to create annually and develop a template, style or opening that will link your videos to both your company and eachother. Reusing openings or graphics can maximise your budget.

6/ Try using existing photography and graphics from other platforms- this will maximise profit and create consistency between unrelated platforms.

7/ Capture stronger marketing analytics about who watched the videos, for how long and in what context. If you know what is connecting with the audience, you can offer more video content at the right place and the right time.

By incorporating more video into your content marketing campaign with these tips, you can enhance 
engagement with your target audience and drive real business results. For great statistics on video marketing see our infographic.

If you have any questions, feel free to drop me an email (info@digity.co.uk) or call: 01189 100 012.

Catherine Dove
Marketing assistant

Digity, Online Marketing

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