The New Facebook Update & How Your Company Can Utilize It

 Facebook now lets its users pick and choose what they see first in their News Feed. Whether it be their best friend, their mother, their favourite band fan page or updates from a much-loved clothes store, users can now ensure they see those posts before any other.

The Benefits of Quality Web Design

First impressions count when it comes to website design. Contrary to the motto, people will definitely judge your book by its cover, so ensure your website is appealing, relevant and engaging. Many potential customers will flick in and out of your website within a couple of seconds if they aren’t intrigued or interested. It takes something special to keep your audience inspired and a lot more to persuade them to get in touch or buy your products.

Slides to Accompany 'Making Digital Marketing Pay' at The Real Business Club

We hope that you enjoyed the presentation at The Real Business Club meeting on Monday 8th June 2015 in Wokingham.  Due to time constraints the session ran at pace but here is a re-cap of our top 10 tips to improve your online performance.  Naturally if you'd like to discuss this further and how we can help, get in touch.

Why Tailored Landing Pages Are An Essential Part of Your Social Media Strategy

Landing pages are an essential element of web browsing: every one of us has arrived on a landing page, even without knowing. Clicking on online ads, registering webinars, downloading surveys and white papers all rely on landing pages to move you on your customer journey. 

It’s no surprise therefore that these pages are a de-facto tool for marketers. They convert visitors into customers.  You access custom landing pages through a link or a button in an ad or a banner and are built for a specific objective. 

Digity; Responsive In A Multi-Screen World

The days of simple html or flash are behind us and your business now needs to target users on mobile, tablet and desktop devices, serving content to them in different ways.  The common term for websites which serve all 3 needs is 'responsive'.

It's easy to assume that some types of people will typically just use one type to device to find you but research shows that 90% of people use multiple screens sequentially to accomplish a task over time.  The average person uses a combination of 3 different screens every day and smartphones are the most common starting place for online activities.

How To Develop Effective Search Engine Rankings

We work with a variety of clients within a number of industries and we see day-in, day-out the value of ranking your website towards the top of the first page on the major search engines.  It's a game changer.

The first area to work on is identifying the keywords and phrases that are going to bring you valuable traffic.  Terms related to your brand are vital and if your website is well structured, that should be relatively straight forward, especially when combined with a location.  The terms which will make a difference for you and bring new enquiries in to the business are those related to your products or services and this is where you need to invest in resource; either internally or externally but it requires time and logic.

Apps - Just Cool & Funky Extensions Or Powerful Routes To Market?

Over recent months I've been lucky to spend time with some talented leaders of different companies in the tech sphere.  Whilst we've discussed the successes and missed opportunities they've had over the past few years, the quandry of apps came up.  From a technical point of view, an app is rightly seen as an extension of functionality and accessability to deliver to your consumer. 

From my point of view, that of a marketer, it's an opportunity to get your brand noticed in one of the most vibrant market places online right now.  There are over 1.3m apps available via the Google Play Store and 1.2m via the Apple App Store.  To add further context, in June Apple announced that over 75bn apps had been downloaded.

Top Marketing Tips for 2015

We're looking ahead to 2015 with our clients and aiming to get the majority of the planning work done now so that when the new year hits, we're focused on the implementation, tracking and refinement to ensure it's a good year for them.

Google Penguin 3.0 - SEO Update

Last Friday (17th) October, Google released their latest update to their algorithm and some websites may have had a turbulent weekend as a result - some good, some bad!

As we always say you need to think responsibly and ethically about your online marketing tactics and search engine optimisation (SEO) is certainly a key area to take this in to consideration.  This 3.0 release is the latest move by the search engine giant to try and ensure that their results remain accurate and most importantly, RELEVANT.  

Is your SEO positive or negative?

Being top of the search results is a prime goal for most businesses. The higher your rank when someone searches the internet, the more chance you have to get potential new customers into your website and turn them into current customers. Many business owners have figured out the benefit of this and are continuously working hard to create a high search engine optimisation (SEO) with their website’s content. That is great! But there is something that not many businesses are aware of that might be keeping them from reaching the top rankings – Negative SEO.