Last Friday (17th) October, Google released their latest update to their algorithm and some websites may have had a turbulent weekend as a result - some good, some bad!
As we always say you need to think responsibly and ethically about your online marketing tactics and search engine optimisation (SEO) is certainly a key area to take this in to consideration. This 3.0 release is the latest move by the search engine giant to try and ensure that their results remain accurate and most importantly, RELEVANT.
Those companies trying to hood-wink Google may been currently in a bit of a flap now as they try to work out just how penalised they have become due to spurious back-links.
If your website is suffering from bad back-links (or you're unsure), get in touch to see how we can help.
Digity, Online Marketing