Thursday, 6 February 2014

Tweet yourself to success

Talk about making the most of Twitter! The American company Esurance launched a Twitter campaign with their television advert immediately after the Super Bowl. They are giving away the $1.5 million they saved for getting the first advert after the Superbowl (as opposed to one during the game).

They received 200,000 tweets in the first minute and are over 2.1 million tweets using the hashtag #EsuranceSave30.  To top of the volume of Tweets, the campaign itself has received over 1 billion impressions according to Esurance’s ad agency. The winner will be selected from the tweets made during the 36-hour contest window.




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