We were approached by one of our clients to create a basic micro-site to help promote their Olympic Contractor Accommodation block for those working at the Olympic Development Site in Stratford, London.
For just £250* (less than a half page advert in one edition of a typical local newspaper), we were able to provide them with an online presence and create some Google advertising to drive relevant traffic in to it.
If you would like to discuss the opportunities which exist in this area, get in touch.
Friday, 30 March 2012
Monday, 26 March 2012
Ashridge Manor website goes live!
We're delighted to announce the new website for Ashridge Manor, Wokingham which has now gone live. As a resident we can certainly speak highly of the service and the incredible setting - it's certainly a lovely place to come in to each day.
If you're looking for offices in Wokingham, check out their availability and if you need a reference, just ask!
If you're looking for offices in Wokingham, check out their availability and if you need a reference, just ask!
Friday, 16 March 2012
Anthony Mullan furniture at the Ideal Home Show 2012
It was great to see Anthony Mullan furniture set-up and ready to greet new clients at the Ideal Home Show 2012. The stand was custom designed (as are all their projects) and delivered a fantastic insight in to the range of designs, colours and materials they can accommodate within their kitchens and bedroom furniture ranges.
The stand was sponsored by NEFF who had a number of their latest appliances installed within the design and they are set to grab the attention of the thousands of people who will be attending the show.
The stand was sponsored by NEFF who had a number of their latest appliances installed within the design and they are set to grab the attention of the thousands of people who will be attending the show.
Wednesday, 7 March 2012
Do You Need More Traffic?
This sounds like I'm getting ready to pitch a new solution to you which is going to drive tonnes of traffic in your direction. In actual fact it's a genuine question that I recommend everyone ask themselves and conduct some internal research before answering.
The thought process behind this is fairly simple; do I need a greater quantity of traffic or do I need those visitor numbers to be more relevant to meet my objectives? Naturally to answer this you need to know what your objectives are, but let's say you sell shoes and your instinct tells you that your traffic is at a good level. Would you rather have 100 people visit your website and 2 of them make a purchase or 10 people visit your website where 5 of them do? Naturally it would depend on the cost per acquisition for the 2 vs the 5 and whether you can scale either model but you get my point and if you know your current cost per sale, you'll at least know if you're getting better or worse in your achievements as time goes by.
So how can you tell if you need more?
The thought process behind this is fairly simple; do I need a greater quantity of traffic or do I need those visitor numbers to be more relevant to meet my objectives? Naturally to answer this you need to know what your objectives are, but let's say you sell shoes and your instinct tells you that your traffic is at a good level. Would you rather have 100 people visit your website and 2 of them make a purchase or 10 people visit your website where 5 of them do? Naturally it would depend on the cost per acquisition for the 2 vs the 5 and whether you can scale either model but you get my point and if you know your current cost per sale, you'll at least know if you're getting better or worse in your achievements as time goes by.
So how can you tell if you need more?
Monday, 5 March 2012
New Pets Plus Home Page goes live
As Pets Plus Pet shop in Reading enhance their Facebook profile page, we worked with them to re-design their home page to include their live comments and discussions. This gave us the chance to freshen the design and feature their latest offers on the home page.
See what you think: www.petsplusberkshire.co.uk
See what you think: www.petsplusberkshire.co.uk
Tuesday, 28 February 2012
Recommendations For Keeping Organised (sort of!)
I'm not sure if it's running an agency with lots of clients or simply the way life seems to be going but the challenge in today's business environment is keeping track of everything you need to. I spotted this requirement as a younger man at University when I invested good money in a Palm Pilot. This little device would manage my calendar in a digital format as well as tasks and notes. It had a stylus and was in sync with my PC to ensure I had a back-up.
Today, the technology is more advanced and my calendar, contacts, to-do list, notes and even files are all available from my iPhone, iPad, laptop or pretty much anywhere else I'd need to get online. It's great as it gives me the freedom to update appointments or notes on whichever device is convenient, knowing everything will be back-up and available from wherever I need it (thanks to online connectivity wherever I go these days).
My recommendations are:
Today, the technology is more advanced and my calendar, contacts, to-do list, notes and even files are all available from my iPhone, iPad, laptop or pretty much anywhere else I'd need to get online. It's great as it gives me the freedom to update appointments or notes on whichever device is convenient, knowing everything will be back-up and available from wherever I need it (thanks to online connectivity wherever I go these days).
My recommendations are:
Subject Tags:
documents,
email accounts,
notes,
recommendations,
tasks
Wednesday, 1 February 2012
Breakfast With An Olympian...a Great Way to Start The Day!
This morning I attended a business networking breakfast at Windsor Racecourse and it was a fantastic event. As well as a variety of food and drink to choose from, there must have been over 60 attendees and they had Ben Hunt-Davis MBE speaking.
Ben rowed for Great Britain for almost a decade, competing at six World Championships and three Olympic Games. The highlight of his sporting career came at the Sydney Olympics in 2000 when he was a member of the Men's Eight that won the Gold Medal, becoming the first British winners of the event since 1912.
Ben rowed for Great Britain for almost a decade, competing at six World Championships and three Olympic Games. The highlight of his sporting career came at the Sydney Olympics in 2000 when he was a member of the Men's Eight that won the Gold Medal, becoming the first British winners of the event since 1912.
Subject Tags:
inspirational,
networking,
rowing,
speakers,
video
Monday, 30 January 2012
To Tweet Or Not To Tweet...That Is A Common Question!
As someone who dedicates a fair amount of time to face-to-face networking, I am often asked by people I meet as to whether they should 'tweet' (i.e. post updates via twitter, the popular social networking website).
As a marketer I've kind of grown up with the old saying "there's no such thing as bad publicity" etched in to my brain so in that sense, if you're making some noise, then good for you! I will however caveat that with some other points to bear in mind:
As a marketer I've kind of grown up with the old saying "there's no such thing as bad publicity" etched in to my brain so in that sense, if you're making some noise, then good for you! I will however caveat that with some other points to bear in mind:
Wednesday, 25 January 2012
The Accessories Crowd Website Goes Live!
I was delighted to open my email this morning and find out that The Accessories Crowd website has now gone live! This website has been created by my good friend James Bennett who has many years experience within the mobile sector and he has big plans to help people like me, enjoy their gadgets even more!
This is definitely a website to add to your favourites as if you're in to your gadgets like I am, it will definitely inspire when thinking about how to protect your devices whilst making a bit of a statement at the same time.
As a gesture to our Digity following, he is happy to extend his launch offer of 10% off your first order.
This is definitely a website to add to your favourites as if you're in to your gadgets like I am, it will definitely inspire when thinking about how to protect your devices whilst making a bit of a statement at the same time.
As a gesture to our Digity following, he is happy to extend his launch offer of 10% off your first order.
Apple sells 37m iphones and 15.4m ipads in Q1! Are you maximising your opportunity?
There is lots of talk about the economic down-turn in the USA but one company which is leading the way in innovation and success is Apple. They registered $46bn in revenue over this time period and sold a tremendous amount of smart devices.
Whilst this is great for Apple shareholders, the opportunity actually extends to every business. More and more people are switching to smart phones and tablets and this is resulting in more and more visits to websites taking place from mobile devices. As a result, there are many opportunities to reach your target market which simply didn't exist before - from location based searches, general surfing, apps and of course social media.
Whilst this is great for Apple shareholders, the opportunity actually extends to every business. More and more people are switching to smart phones and tablets and this is resulting in more and more visits to websites taking place from mobile devices. As a result, there are many opportunities to reach your target market which simply didn't exist before - from location based searches, general surfing, apps and of course social media.
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