Preparing for a career in Marketing

We frequently receive enquiries in regards to vacancies, internships and work experience.  Last week we received a request from a young man who is preparing to go to Uni and he just wanted some advice in regards to preparing for a career in marketing.

Read on for my views on the following key areas:

• Choosing the right course
• Identifying the type of role you'll enjoy & excel within
• Building relevant experience (vital!)
• Marketing yourself
• Using social media to boost not destroy your appeal
• Building your own network of contacts
• Finding ways to stand-out from the crowd

Twitter expands ad targeting for 2014

Twitter has just announced that it will start utilising your own customer relationship management (CRM) databases for targeted advertising in a variety of ways.  This will allow advertisers a chance to specifically target their customers on Twitter with their unique offer or promotion.

Enjoy responsibly – mobiles down

With the rise of mobile phone usage, some people think that the art of conversation is being lost – including Guinness. They have recently launched an advert politely asking Guinness drinkers to enjoy responsibly by putting their mobiles away.

Make your Facebook page work for you

So you've finally created a Facebook page for your business – great! Now you need to keep it active or you won’t increase your likes, customer interaction or sales. So how do you make the most of your Facebook page without inundating followers with self-promotion that will most likely get passed over?

The multichannel approach wins the Christmas sales

Although Christmas has come and gone, it doesn’t mean we can move on just yet. With all the different advertising campaigns launched in November and December, marketers need to take a moment to reflect before moving on with 2014.

Early reports for non-food retailers are being produced and it looks like those who invested in online marketing and no pre-Christmas discounts are leading the pack for holiday sales. These retailers included Next, John Lewis and Jigsaw, all of which had a larger online presence and online marketing campaign during the shopping season.

Group Booking Offers Website Launches for London

I'm delighted to announce the launch of a new website we've created in collaboration with my brother for the London social scene.  It's called Group Booking Offers and does exactly what it says on the tin!

If you're going out in a group of 4 of more people, this website is definitely worth a look.  We've got a growing number of restaurants and bars with promotions to attract you to their venue.

The website has been created to suit both corporate and social bookers and there are lots of fantastic features planned for future releases to the website.

To follow the progress, click the social links in the header of the page.