I've just been watching the Windows 8 launch videos and I'm pretty un-convinced it's really going to make the massive impact they are hoping for. It does look like they have dumbed-down the interface to make it easier and more inspiring for people to flick through and discover but at first glance, the usability doesn't look great. Perhaps it was the demo but it looked like you need to learn more gestures and rely on their interpretation of the important information & applications which you have in your personal space. I'm sure it will become more obvious when I start playing with it but as a demo, it didn't get me excited and felt a bit like watching a bad shopping channel rather than history being made.
On the hardware front, I will be intrigued to see how it works on Ultrabooks as that's where I see my usage increasing over the coming year or two. I've recently reverted to my laptop more from my iPad because of the sheer power of that device and size of the screen. The issue is portability and battery and Ultrabooks look to be filling those needs nicely.
There's no question there are some very interesting devices which are hitting the market but has Microsoft done enough with this release to compete in the tablet market place...we'll see.
I'm pleased to report that our company Facebook Page reached the 100 Likes milestone recently.
We focused on sending more updates in to the page recently and combined that with some well structured facebook ads to maximise the impact of the likes, comments & shares of the posts and new people Liking the main page itself. We've now set up this blog to feed directly in to it going forward so it's essentially boosted the potential exposure of all the updates here as well. That's what it's all about - boosting awareness in the easiest ways possible.
If you'd like to see how we can focus the content and boost the visibility of your updates, don't hesitate to get in touch and we can show you more.
I'm looking forward to the IoD Cliveden Breakfast on the 14th Dec. The topic this time is Family Business which will be very interesting and certain applies to a number of our clients. For further information visit: http://ow.ly/eD1Y0. If you'd like to come along as a guest for this event, let me know.
How is your referral network working for you? Are you getting good quality referrals?
If you're not, ask yourself what you could do differently to help your contacts better understand what you do and see if an incentive program might help...
It's also key to actually ask the direct question so people know you want more business. It may sound obvious but it's easy to assume you are 'busy enough' with the clients you have currently.
Just for the record - We LOVE referrals to new clients!
In the good old days there was a popular saying that "if you had a good experience you'd tell 2 people and if you had a bad experience you might tell 10."
In today's world more and more people turn to facebook and twitter and you tell ALL of their contacts...
With this in mind, customer service has never been so important, nor has the importance of a robust social media strategy! If you'd like to find out how to make the right impact, get in touch...
