Over recent months I've been lucky to spend time with some talented leaders of different companies in the tech sphere. Whilst we've discussed the successes and missed opportunities they've had over the past few years, the quandry of apps came up. From a technical point of view, an app is rightly seen as an extension of functionality and accessability to deliver to your consumer.
From my point of view, that of a marketer, it's an opportunity to get your brand noticed in one of the most vibrant market places online right now. There are over 1.3m apps available via the Google Play Store and 1.2m via the Apple App Store. To add further context, in June Apple announced that over 75bn apps had been downloaded.
