Coca-Cola produce a sharing can... good or bad idea?

Hi all,

I've just read with interest about Coca-Cola's latest innovation - the sharing can!  Check out the video which demonstrates how people (not necessarily in the UK...tbc) will be sharing their drinks for a short while...

It's certainly a novel idea but I wonder whether this will potentially make people realise that they can enjoy coke at half the quantity...therefore reducing the overall quantity consumed...or naturally, whether it will expand the reach of the global superbrand even more - and bring people closer together in the process?

Either way it's created some positive news and it's certainly very innovative...what do you think?

If you have any questions, feel free to drop me an email (info@digity.co.uk) or call: 01189 1000 12.

Chris Lunn Director Digity Marketing