I'm lucky with my bank (Barclays) that they have such a pro-active local business management team and I get to meet-up with them on a fairly regular basis. Over the past few months they've seen what Digity has to offer and asked me to present to some of their customers at an event in Slough.
There were about 20 people in attendance which was great and I spoke for about 30 mins on the fundamentals for strengthening the marketing activities for your business. I received lots of positive feedback after the event which was great and the audience seemed to like the approach I took - which wasn't all about the shiny bells and whistles which marketers often focus on, but simply about the importance of planning, implementation, tracking and improving on a continual basis.
One of the slides which I showed demonstrated how two major supermarket chains, tailor their messaging based on the needs and wants of their respective target audiences. Check this out and remember it in the future when you're trying to work out how to engage your own target audience; are they likely to be shopping mainly on price or are they seeking high quality? If so, will your communications attract relevant interest and move them along the buying cycle?
On the point about Barclays, if you would like to be introduced to discuss your own business needs then let me know and I will be happy to put you in touch.
If you have any questions, feel free to drop me an email (firstname.lastname@example.org) or call: 01189 1000 12.