I'm lucky with my bank (Barclays) that they have such a pro-active local business management team and I get to meet-up with them on a fairly regular basis. Over the past few months they've seen what Digity has to offer and asked me to present to some of their customers at an event in Slough.
There were about 20 people in attendance which was great and I spoke for about 30 mins on the fundamentals for strengthening the marketing activities for your business. I received lots of positive feedback after the event which was great and the audience seemed to like the approach I took - which wasn't all about the shiny bells and whistles which marketers often focus on, but simply about the importance of planning, implementation, tracking and improving on a continual basis.
