Are You Keeping In Touch With Old Contacts?

Sometimes it's good to look back in order to move forward. For example, contacting old customers with a hello email to tell them what's new and exciting about your business! 

Their business is likely to have evolved as well so you never know the opportunity you could unlock by just saying "hello"!

Is Social Media Just A Fad?

I never get tired of sharing this video as it is packed full of interesting facts and figures about the  emergence of Social Media.  If you doubt whether your business should be engaging in Social Marketing, you need to watch this and re-think...

Eat Drink Date launches in London

Eat Drink Date is a new dating service which introduces 9 new dates at each event.  You basically sign-up for one of their evenings and go along to a restaurant (either on your own or with 2 friends as a trio ticket) and with each course, 3 new dates are served.


As the evening progresses you will enjoy a lovely meal and the company of 9 potential dates.  At the end of the time in the restaurant you're then taken to their VIP section of a local cocktail bar to progress the evening with the rest of the group.


It's an exciting time for the company and we look forward to seeing how they develop.  Check out:

Chris Lunn, Managing Director 
Digity, Marketing Consultancy

New Cookie Law: Thousands of Websites Currently in Breach of It

This is a snippet from a very interesting story on the BBC website in regards to cookies (text files used by companies - particularly advertisers - to record information).


"Thousands of UK websites are now in breach of a law that dictates what they can log about visitors.  European laws that define what details sites can record in text files called cookies came into force on 26 May.  The Information Commissioner's Office (ICO) said it would offer help to non-compliant sites rather than take legal action against them.

New Website for Nightingale Consultancy Goes Live

Nightingale Consultancy recently approached us to help create and establish an online presence to represent their consultancy services which are focused on the charity sector.


Established in 2000 by Melanie Nightingale, a charity professional with over 14 years experience, Nightingale Consultancy is proud of it's extensive and proven track record in fundraising, training and charity management.

Project Glass from Google - Check Out Google's 'Vision' for our future

I don't care how much they cost, I want a pair...




Imagine how this is going to change things...but would it be for the better?  As someone who loves technology, my answer is Yes!

Free 1hr Marketing Consultation

Hi all, we recently posted an offer of a free marketing consultation via Networking in Berkshire which went down well so I thought I'd extend the offer here so everyone can benefit from it.

The session is designed to last about an hour and give you an insight in to how Digity operate and how your business would benefit from our service going forward.  We'll take a look in to what you are doing now and how our approach to creating marketing plans and tactical campaigns can make a massive difference (without requiring massive investment!).


If you'd like to take advantage of this, then drop me an email and we can schedule something in soon.  I'm confident we can make a difference so why not see for yourself...at the very least you'll end up with an outside view on what you're doing which is always good!

Don't Be Scared of the 'Social' in Social Media...Focus On 'Media'

One of the main points which strikes me when talking to business owners and marketing professionals at the moment is that there's a real fear of 'social media' out there.  From digging a bit deeper it's clear that people are (naturally) worried about how their business or products/services can ever come across as social/sociable?

"Chris, who cares what I had for breakfast?"

is a common question I'm asked...the answer is naturally going to represent a low number, but that's a great example of someone who can't visualise the opportunity.  It's not about the menial details of your life, it's about generating awareness and excitement in your staff, your brand and naturally, your offering to the market and your expertise / ability to interact & support others.

Overall, I'd advise that you take a bit of time to investigate what's going on at present.  Just because you don't use these networks yourself, doesn't mean you should write them off.  The key question is whether any of your target market do - because if they answer is yes, why wouldn't you want them to see your logo every now and then as a bare minimum?

Gadget Show 2012

I was invited to the Trade Day of the Gadget Show with James Bennett (MD of The Accessories Crowd) and it was my first time at the show.  We started off strongly as we met Pollyanna Woodward (here's a photo of James and Polly), one of the presenters of the Gadget Show on C5.


There was a lot to see but it was apparently smaller than in previous years which is a sign of the current times I guess.  That aside, there were lots of examples of the latest technology on display - gaming, audio-visual, mobile and plenty of fun stuff in between.

My stand of the day was ironically the Polaroid stand who had a massive frame hanging from the ceiling with an empty middle - which made the point fantastically!  Typical that I'm surrounded by 3D technology and it's the empty space which made the biggest impact on me:

Networking in Berkshire - over 900 members and going strong

Our Networking in Berkshire website has welcomed over 900 members and this number continues to increase every week. Members advertise their own events and there are many listed on the website, as well as use this service to network online. Digity set-up this platform to help local businesses connect and teamed up with Keith Grover to launch Networking in Surrey which is now also over the 900 mark. This shows how strong the networking scene is and it's fantastic to see both these services being well sed. They are free to join so if you haven't yet, sign-up and let the others know who you are and what you do!