Project Glass from Google - Check Out Google's 'Vision' for our future

I don't care how much they cost, I want a pair...




Imagine how this is going to change things...but would it be for the better?  As someone who loves technology, my answer is Yes!

Free 1hr Marketing Consultation

Hi all, we recently posted an offer of a free marketing consultation via Networking in Berkshire which went down well so I thought I'd extend the offer here so everyone can benefit from it.

The session is designed to last about an hour and give you an insight in to how Digity operate and how your business would benefit from our service going forward.  We'll take a look in to what you are doing now and how our approach to creating marketing plans and tactical campaigns can make a massive difference (without requiring massive investment!).


If you'd like to take advantage of this, then drop me an email and we can schedule something in soon.  I'm confident we can make a difference so why not see for yourself...at the very least you'll end up with an outside view on what you're doing which is always good!

Don't Be Scared of the 'Social' in Social Media...Focus On 'Media'

One of the main points which strikes me when talking to business owners and marketing professionals at the moment is that there's a real fear of 'social media' out there.  From digging a bit deeper it's clear that people are (naturally) worried about how their business or products/services can ever come across as social/sociable?

"Chris, who cares what I had for breakfast?"

is a common question I'm asked...the answer is naturally going to represent a low number, but that's a great example of someone who can't visualise the opportunity.  It's not about the menial details of your life, it's about generating awareness and excitement in your staff, your brand and naturally, your offering to the market and your expertise / ability to interact & support others.

Overall, I'd advise that you take a bit of time to investigate what's going on at present.  Just because you don't use these networks yourself, doesn't mean you should write them off.  The key question is whether any of your target market do - because if they answer is yes, why wouldn't you want them to see your logo every now and then as a bare minimum?

Gadget Show 2012

I was invited to the Trade Day of the Gadget Show with James Bennett (MD of The Accessories Crowd) and it was my first time at the show.  We started off strongly as we met Pollyanna Woodward (here's a photo of James and Polly), one of the presenters of the Gadget Show on C5.


There was a lot to see but it was apparently smaller than in previous years which is a sign of the current times I guess.  That aside, there were lots of examples of the latest technology on display - gaming, audio-visual, mobile and plenty of fun stuff in between.

My stand of the day was ironically the Polaroid stand who had a massive frame hanging from the ceiling with an empty middle - which made the point fantastically!  Typical that I'm surrounded by 3D technology and it's the empty space which made the biggest impact on me:

Networking in Berkshire - over 900 members and going strong

Our Networking in Berkshire website has welcomed over 900 members and this number continues to increase every week. Members advertise their own events and there are many listed on the website, as well as use this service to network online. Digity set-up this platform to help local businesses connect and teamed up with Keith Grover to launch Networking in Surrey which is now also over the 900 mark. This shows how strong the networking scene is and it's fantastic to see both these services being well sed. They are free to join so if you haven't yet, sign-up and let the others know who you are and what you do!

Olympic Contractor Accommodation website launches

We were approached by one of our clients to create a basic micro-site to help promote their Olympic Contractor Accommodation block for those working at the Olympic Development Site in Stratford, London.


For just £250* (less than a half page advert in one edition of a typical local newspaper), we were able to provide them with an online presence and create some Google advertising to drive relevant traffic in to it.


If you would like to discuss the opportunities which exist in this area, get in touch.

Ashridge Manor website goes live!

We're delighted to announce the new website for Ashridge Manor, Wokingham which has now gone live.  As a resident we can certainly speak highly of the service and the incredible setting - it's certainly a lovely place to come in to each day.


If you're looking for offices in Wokingham, check out their availability and if you need a reference, just ask!

Anthony Mullan furniture at the Ideal Home Show 2012

It was great to see Anthony Mullan furniture set-up and ready to greet new clients at the Ideal Home Show 2012.  The stand was custom designed (as are all their projects) and delivered a fantastic insight in to the range of designs, colours and materials they can accommodate within their kitchens and bedroom furniture ranges.

The stand was sponsored by NEFF who had a number of their latest appliances installed within the design and they are set to grab the attention of the thousands of people who will be attending the show.

Do You Need More Traffic?

This sounds like I'm getting ready to pitch a new solution to you which is going to drive tonnes of traffic in your direction.  In actual fact it's a genuine question that I recommend everyone ask themselves and conduct some internal research before answering.


The thought process behind this is fairly simple;  do I need a greater quantity of traffic or do I need those visitor numbers to be more relevant to meet my objectives?  Naturally to answer this you need to know what your objectives are, but let's say you sell shoes and your instinct tells you that your traffic is at a good level.  Would you rather have 100 people visit your website and 2 of them make a purchase or 10 people visit your website where 5 of them do?  Naturally it would depend on the cost per acquisition for the 2 vs the 5 and whether you can scale either model but you get my point and if you know your current cost per sale, you'll at least know if you're getting better or worse in your achievements as time goes by.


So how can you tell if you need more?  

New Pets Plus Home Page goes live

As Pets Plus Pet shop in Reading enhance their Facebook profile page, we worked with them to re-design their home page to include their live comments and discussions.  This gave us the chance to freshen the design and feature their latest offers on the home page.

See what you think:  www.petsplusberkshire.co.uk