The creation of a dislike button has long been encouraged by
Facebookers. And now, Facebook have finally found a solution to these demands.
Whereas a dislike button could be used as a mechanism to down-vote posts and
contribute to cyber-bullying, Facebook’s solution seems to solve these
problems. Facebook is developing 7 different emotions to be used instead of the
Like button, such as love, laugh, cry, anger and shock. This development is
aimed to increase empathy through social media, as ‘liking’ a status is
sometimes not appropriate if the topic is sad or serious. These new Facebook
reactions are being tested in Ireland and Spain, but while we wait, let’s think
about how this update can be used by savvy marketers.
