Landing pages are an essential element of web browsing: every
one of us has arrived on a landing page, even without knowing. Clicking on
online ads, registering webinars, downloading surveys and white papers all rely
on landing pages to move you on your customer journey.
It’s no surprise therefore that
these pages are a de-facto tool for marketers. They convert visitors into
customers. You access custom landing pages through a link or a button in an ad
or a banner and are built for a specific objective.
